How much cost logo design brands Bashny.Net

The cost of the most recognizable logos of all time varies in a wide range: while some global brands paid for their creation of millions of dollars, while others treated only a check for $ 15. And some did not spend a penny. The logo is a key factor in the strategic development of the company.

You will be surprised to learn what companies spend on their iconic logos millions, and some have spent an amount not exceeding the cost of the ticket and in the movies.





Google / Spent: $ 0

Although the famous multicolored Google logo over the years has undergone many changes, its original design was created in 1998, co-founder Sergey Brin in a free graphics program GIPM. The subsequent development of the other prototypes emblems Google is Ruth Kedar - a common friend Brin and Larry Page on studies at Stanford University.



Coca-Cola / Spent: $ 0

The famous logo of "Coca-Cola" was created by the founder partner of the company, an accountant Frank M. Robinson in 1886. According to the official website of the company, Robinson "suggested the name" Coca-Cola ", suggesting that" the two letters "C" in advertising will look good. " He wanted to develop a unique logo, so a lot of experimenting until he developed a special script Spencerian, displaying handwriting characteristic of the time.



Twitter / Spent: $ 15

His now famous around the world logo tvitterovskoy bird company acquired for $ 15 in photobank Stock Photos. Author of the picture - a British artist Simon Oxley, who lives in Japan - has received for his work, most likely around $ 6. However, since the bird has undergone some changes and become more modern look.



Nike / Spent: $ 35

Co-founder Phil Knight bought the famous logo in 1971 from Carolyn Davidson, a student, studied graphic design. Knight, who lectured at the University of Portland, accidentally overheard a girl who said she can not stand in the galleries of pictures painted with oil paints. So he offered her part time: $ 2 per hour to draw graphs, charts, and eventually logo.

"I do not like, but perhaps with time like it," - said Knight, reluctantly paying $ 35 for branded a "tick" Nike.



NeXT / Spent: $ 100 000

Logo for the company Steve Jobs, which he founded in 1985 after retiring from Apple, created the famous logo designer Paul Rand, to develop a corporate logo for the company IBM, the shipping service UPS, ABC's and others.



2012 Olympic Games in London / Spent: 400,000 pounds (about 625,000 US dollars)

Logo created by the agency "Wolff Olins", designed it back in 2007, has been criticized for quite a sloppy way, as well as the fact that it can be seen two figures engaged in oral sex.



Pepsi / Spent: $ 1,000,000

The logo was updated studio Arnell Group in 2008.



BBC / Spent: 1 800 000 dollars

The BBC altered its logo in 1997, switching from an oblique font and contrast colors on simple letter font Gill Sans in the squares.



BP (British Petroleum) / Spent: 211 million dollars

In 2008, its logo, BP gave 211 million dollars. Advertising agency Ogilvy & Mather are working to change the logo, slogan and image, "to portray the company in which you can trust and that can be trusted".

But after the oil spill in 2010 in the Gulf of Mexico from BP have some other problem with the image.