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Marketing war for children
Bashny.Net
Intimidation, nostalgia, crowd effect, sex, the promotion of the product brands celebrities, "miracle" supplements to improve the appearance and taste of the food is only part of the tools used by modern marketers. Theyscan our brain and get access to our innermost fears, dreams, weaknesses and desires. In order to increase sales, marketers are beginning to look for new methods, many of which will seem unethical and even frightening.
Preference of certain brands and products in front of the others, can be programmed not only in childhood, but even in the womb. What tools marketing uses to influence the psyche of our children read this article!
Twenty nine million two hundred ninety eight thousand seven hundred twenty eight
Rock-n-Roll or Classic?Scientists have long known that children hear mother's speech while in the womb; in other words, the fetus in the womb hears mother's voice. It was also assumed that the internal sounds of the mother's body (heartbeat, the noise of the amniotic fluid) drowned out all external noises like music. However, studies show that it is not so; moreover, future newborns while in the womb, don't just hear the music — this music leaves them strong and long lasting impressions, under the influence of which formed their tastes in adulthood. Here is what this says about mine Huotilainen, research fellow Collegium of advanced studies Helsinki University:
"Music leaves a very strong memory in the fetus. If the mother frequently listens to certain music, the embryo will learn to recognize and prefer this music than anyone else."
Moreover, she adds:
"The unborn child will automatically develop the same taste in music, that of his mother, as all mother's hormones enter the fetus."
If you think about how many tunes, sounds and songs associated with the trademarks and products, the picture will become not so idyllic hue. True, there is some evidence that listening to advertising tunes and songs in the mother's womb has to use these songs — and, perhaps, in favor of those brands with which they are associated, in a later age.
Other word, barely born, we may already be biologically programmed to prefer sounds and music, the impact of which is experienced in the womb.
Sensitivity to suggestion during pregnancyPregnancy is one of the periods when women are most strongly susceptible to suggestion. Entrepreneurial leadership of one of the largest shopping centers in America decided to take this feature into service and experiment with invisible effects of odors and sounds. First, in all departments clothing began spraying baby powder Johnson & Johnson. Then added cherry flavor in those departments where they sold food and drinks. Then began to turn on soothing music of those times, when you were born the present-day pregnant women to awaken positive memories of childhood (popular tactic, about which we will speak in our next article).
About a year later after the experiment, the company began to receive letters from mothers about the amazing impact that the shopping center had on their now newborns. Worth babies to be in the stores, they calmed down. If outside, they whimpered or cried, then, once in the Mall, immediately abated — to the effect that, according to 60 percent of mothers who never manifested, even in places with an equally pleasant smells and sounds.
Such experiments are able to exert a powerful influence on consumer preferences of the next generation.
Fast Food and food additivesMany pregnant women are unaware that everything they consume, not only affects fetal development, but also affects the adult habits of the unborn child. In other words, pregnant women who eat more, have children that will certainly be immoderate in food, even if their mothers are kept under the control of genetic, dietary and other behavioral factors. If mother prefers healthy food, child will eat healthy.
As it turned out, menu pregnant woman adjusts not only the senses of the fetus to certain smells and taste, but physically transforms the fetal brain, giving the child a predisposition toward certain taste preferences.
This largely explains the results of studies that have shown that, if in the last three months of pregnancy, the mother ate a lot of food with the taste of garlic or vanilla, the newborn prefers smelling of garlic or vanilla milk to any other.
Companies not only know this but use this knowledge for the benefit of themselves. How? For example, Kopiko — a popular, successful brand of chocolates in the Philippines, sold in every family shop any Philippine town, has found a way to conquer the taste buds of the unborn babies. Wholesale dealers of this brand in the open supply of obstetricians and other doctors with Kopiko candy, so they distributed them to pregnant women and new mothers in maternity wards.
The first words of your childChildren up to three years represent the market value of some $ 20 billion. Yes, these are the same kids who watch approximately 40 thousand commercials a year and which, as was discovered during years of research, know more name brand characters than animal names. The majority of parents do not realize the extent to which even eighteen months children are able to catch the clever (and not too clever) signals to the outside world about the brands and products.
What do you think the first word is understood by most children around the world? No, not "mom" and "dad." This word — McDonald's (or Ronald), according to Brian Urbina, Executive Director of the Center for consumer knowledge in Middlesex (UK).
Today children are exposed to media and advertisements to a greater extent than ever before. By three months of age 40 percent of infants regularly watch TV, and two-year old children, this rate rises to 90 percent. And don't forget about the commercials that bombard kids from the Internet and video games, mobile phones and billboards.
All this produces a much stronger impression than you can imagine. By six months babies are able to form "mental images" of corporate logos and emblems.
Even scarier is that the kids barely speak, may require specific brands, calling them. In one notable study, a child who was not yet two years old, repeated a mantra: "This is Coca-Cola is Coca-Cola!".
Gillette and Always — the gateway to adulthoodRecent studies show that today both boys and girls reach puberty a year earlier than it was a few decades ago — a phenomenon in marketing circles is called precocious puberty. So what? And the fact that puberty means products — razors, shaving cream, cleanser, acne treatment, deodorants, cosmetics, etc. And I can assure you that companies use it with maximum benefit for themselves.
How to raise an alcoholic? Start from an early age, releasing sweet, sweet, carbonated beverages are nice colors (with a small percentage of alcohol), which the producers themselves called "alcopop". Although they seem intended for adult consumers, research of the American medical Association showed that "alcopop" is most popular among thirteen year old girls and that these seemingly innocent sweet cocktails have 29 percent all alcohol consumed by this group.
Buy car childBelieve it or not, but even the petrol station and car manufacturers start to choose children as the target audience.
Marketing Department of the company Shell has long been collaborating with LEGO, based on the establishment of the bar Association of the Shell brand by LEGO toys and animated the promotional video of BP children drive up to a gas station in the machine of BP, the chorus singing a rousing song. In a commercial for Porsche, a little boy sits in class, dreaming about adulthood, speed and cars Porsche.
Buy! Well, buy!The younger the age when we begin to use a trademark or product, the higher the probability that we will continue to use them many, many years. But that's not the only reason companies are targeting their marketing and advertising in an increasingly young audience. Other reason: by themselves, the children can be a marketing tool due to the fact that is called "learning to beg".
Children «have power over the family's expenses they have power over the grandparents, they have power over the babysitters, and so on and so on and so forth," said Professor Mac Neil in a recent interview with New York Times.
By the way, if you recently went to signature salon Apple, I noticed that it is similar to an international kindergarten. It turns out that Apple, my favorite brand of children (as noted by the New York Times in 2010, "the iPhone from Apple has become the most effective in the history of mankind to help to calm too frisky baby"), offers a wide range of applications especially for kids: Toddler Teasers, Baby Fun! Infant Arcade, Peek-A-Boo, Pocket Zoo, and many others. Of course, these apps are just a gift from heaven for many exhausted parents, because they can take the child to the mother and father were able to relax a bit in silence, but it is alsoone of the many secret strategies Apple to recruit a new generation of consumers.
It so happens that in today's world, adults and children every second exposed to the impact of brands. You yourself can figure it out, if you try to count how many logos and veiled advertising appeals is within your apartment. Today, it can't go anywhere.
But it is possible to develop a restrictive strategy (moderation in all things: TV, Internet, trips to the stores, using smartphones, etc.), which, coupled with the acquired knowledge from this article will help to protect you and your children from different kinds of addictions, grief and unnecessary expense. Be careful, take care of the psyche of your children! published
Author: Martin Lindstrom
P. S. And remember, only by changing their consumption — together we change the world! ©
Join us in Facebook , Vkontakte, Odnoklassniki
Source: makeright.ru/blog/marketingovye-vojny-za-detej/
Preference of certain brands and products in front of the others, can be programmed not only in childhood, but even in the womb. What tools marketing uses to influence the psyche of our children read this article!
Twenty nine million two hundred ninety eight thousand seven hundred twenty eight
Rock-n-Roll or Classic?Scientists have long known that children hear mother's speech while in the womb; in other words, the fetus in the womb hears mother's voice. It was also assumed that the internal sounds of the mother's body (heartbeat, the noise of the amniotic fluid) drowned out all external noises like music. However, studies show that it is not so; moreover, future newborns while in the womb, don't just hear the music — this music leaves them strong and long lasting impressions, under the influence of which formed their tastes in adulthood. Here is what this says about mine Huotilainen, research fellow Collegium of advanced studies Helsinki University:
"Music leaves a very strong memory in the fetus. If the mother frequently listens to certain music, the embryo will learn to recognize and prefer this music than anyone else."
Moreover, she adds:
"The unborn child will automatically develop the same taste in music, that of his mother, as all mother's hormones enter the fetus."
If you think about how many tunes, sounds and songs associated with the trademarks and products, the picture will become not so idyllic hue. True, there is some evidence that listening to advertising tunes and songs in the mother's womb has to use these songs — and, perhaps, in favor of those brands with which they are associated, in a later age.
Other word, barely born, we may already be biologically programmed to prefer sounds and music, the impact of which is experienced in the womb.
Sensitivity to suggestion during pregnancyPregnancy is one of the periods when women are most strongly susceptible to suggestion. Entrepreneurial leadership of one of the largest shopping centers in America decided to take this feature into service and experiment with invisible effects of odors and sounds. First, in all departments clothing began spraying baby powder Johnson & Johnson. Then added cherry flavor in those departments where they sold food and drinks. Then began to turn on soothing music of those times, when you were born the present-day pregnant women to awaken positive memories of childhood (popular tactic, about which we will speak in our next article).
About a year later after the experiment, the company began to receive letters from mothers about the amazing impact that the shopping center had on their now newborns. Worth babies to be in the stores, they calmed down. If outside, they whimpered or cried, then, once in the Mall, immediately abated — to the effect that, according to 60 percent of mothers who never manifested, even in places with an equally pleasant smells and sounds.
Such experiments are able to exert a powerful influence on consumer preferences of the next generation.
Fast Food and food additivesMany pregnant women are unaware that everything they consume, not only affects fetal development, but also affects the adult habits of the unborn child. In other words, pregnant women who eat more, have children that will certainly be immoderate in food, even if their mothers are kept under the control of genetic, dietary and other behavioral factors. If mother prefers healthy food, child will eat healthy.
As it turned out, menu pregnant woman adjusts not only the senses of the fetus to certain smells and taste, but physically transforms the fetal brain, giving the child a predisposition toward certain taste preferences.
This largely explains the results of studies that have shown that, if in the last three months of pregnancy, the mother ate a lot of food with the taste of garlic or vanilla, the newborn prefers smelling of garlic or vanilla milk to any other.
Companies not only know this but use this knowledge for the benefit of themselves. How? For example, Kopiko — a popular, successful brand of chocolates in the Philippines, sold in every family shop any Philippine town, has found a way to conquer the taste buds of the unborn babies. Wholesale dealers of this brand in the open supply of obstetricians and other doctors with Kopiko candy, so they distributed them to pregnant women and new mothers in maternity wards.
The first words of your childChildren up to three years represent the market value of some $ 20 billion. Yes, these are the same kids who watch approximately 40 thousand commercials a year and which, as was discovered during years of research, know more name brand characters than animal names. The majority of parents do not realize the extent to which even eighteen months children are able to catch the clever (and not too clever) signals to the outside world about the brands and products.
What do you think the first word is understood by most children around the world? No, not "mom" and "dad." This word — McDonald's (or Ronald), according to Brian Urbina, Executive Director of the Center for consumer knowledge in Middlesex (UK).
Today children are exposed to media and advertisements to a greater extent than ever before. By three months of age 40 percent of infants regularly watch TV, and two-year old children, this rate rises to 90 percent. And don't forget about the commercials that bombard kids from the Internet and video games, mobile phones and billboards.
All this produces a much stronger impression than you can imagine. By six months babies are able to form "mental images" of corporate logos and emblems.
Even scarier is that the kids barely speak, may require specific brands, calling them. In one notable study, a child who was not yet two years old, repeated a mantra: "This is Coca-Cola is Coca-Cola!".
Gillette and Always — the gateway to adulthoodRecent studies show that today both boys and girls reach puberty a year earlier than it was a few decades ago — a phenomenon in marketing circles is called precocious puberty. So what? And the fact that puberty means products — razors, shaving cream, cleanser, acne treatment, deodorants, cosmetics, etc. And I can assure you that companies use it with maximum benefit for themselves.
How to raise an alcoholic? Start from an early age, releasing sweet, sweet, carbonated beverages are nice colors (with a small percentage of alcohol), which the producers themselves called "alcopop". Although they seem intended for adult consumers, research of the American medical Association showed that "alcopop" is most popular among thirteen year old girls and that these seemingly innocent sweet cocktails have 29 percent all alcohol consumed by this group.
Buy car childBelieve it or not, but even the petrol station and car manufacturers start to choose children as the target audience.
Marketing Department of the company Shell has long been collaborating with LEGO, based on the establishment of the bar Association of the Shell brand by LEGO toys and animated the promotional video of BP children drive up to a gas station in the machine of BP, the chorus singing a rousing song. In a commercial for Porsche, a little boy sits in class, dreaming about adulthood, speed and cars Porsche.
Buy! Well, buy!The younger the age when we begin to use a trademark or product, the higher the probability that we will continue to use them many, many years. But that's not the only reason companies are targeting their marketing and advertising in an increasingly young audience. Other reason: by themselves, the children can be a marketing tool due to the fact that is called "learning to beg".
Children «have power over the family's expenses they have power over the grandparents, they have power over the babysitters, and so on and so on and so forth," said Professor Mac Neil in a recent interview with New York Times.
By the way, if you recently went to signature salon Apple, I noticed that it is similar to an international kindergarten. It turns out that Apple, my favorite brand of children (as noted by the New York Times in 2010, "the iPhone from Apple has become the most effective in the history of mankind to help to calm too frisky baby"), offers a wide range of applications especially for kids: Toddler Teasers, Baby Fun! Infant Arcade, Peek-A-Boo, Pocket Zoo, and many others. Of course, these apps are just a gift from heaven for many exhausted parents, because they can take the child to the mother and father were able to relax a bit in silence, but it is alsoone of the many secret strategies Apple to recruit a new generation of consumers.
It so happens that in today's world, adults and children every second exposed to the impact of brands. You yourself can figure it out, if you try to count how many logos and veiled advertising appeals is within your apartment. Today, it can't go anywhere.
But it is possible to develop a restrictive strategy (moderation in all things: TV, Internet, trips to the stores, using smartphones, etc.), which, coupled with the acquired knowledge from this article will help to protect you and your children from different kinds of addictions, grief and unnecessary expense. Be careful, take care of the psyche of your children! published
Author: Martin Lindstrom
P. S. And remember, only by changing their consumption — together we change the world! ©
Join us in Facebook , Vkontakte, Odnoklassniki
Source: makeright.ru/blog/marketingovye-vojny-za-detej/
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