Trends in design logos 2010

LogoLounge.com portal published a report on global trends in logo design for 2010 god.LogoLounge, the most authoritative portal logos, annually reviews all submitted to the Journal logos and identifies trends for the year.
To prepare for the review in 2010 the founder Bill Gardner LogoLounge (Bill Gardner) and colleagues looked at more than 35 thousand logos and selected a few dozen, which determine the main directions of design ideas in the current year. In these few dozen includes artwork created in Russia - studios Suprematika (Moscow), RedBrand (Moscow), ParadoxBox (Ufa), BrandBerry (Samara), Z & G (Ekaterinburg), the project Brandogolik (Cubism), MYDE (Syktyvkar) and Yevgeny Kuznetsov .
As Bill Gardner himself noted, the emergence of innovative solutions in the field of logotipostroeniya from the countries of Eastern European block very happy.


Gardner stressed once again that the report on trends is not a recipe book designer, and not the final list. In the world there are many trends that were not marked here.



Cubism / Cubist

1. Iconologic, US Virgin Islands
2. Z & G, Brandogolik
3. Gardner Design, Graphic Impressions
4. Andrei Bilan, Kubis

CPORY / Spores

1. MYDE, Smart Communication Technologies
2. KITA International | Visual Playground, KITA
3. Seamless Creative, 1025 Photography
4. BrandBerry, Anvexa

Ghosts / Ghosts

1. Julian Peck, Futbol California
2. Iconologic, America's Natural Gas Alliance
3. Supersoon Good Design, Swiss Heat Transfer Technology
4. Strange Ideas, Shadow Farm

Curls / Tendrils

i> 1. Derrick Mitchell Design, LLC, Easthaven Baptist Church
2. RawType, Jacob's Well
3. Sabingrafik, Inc., Rosenblum Cellars
4. Dale Harris, Blank Expression

CHANGES / Shift

1. Asta form, Sheriff Studio
2. Go Welsh, Penn State Architecture
3. Effusion Creative Solutions, musicplace.com
4. Liska + Associates Communication Design, Becker and Becker

PARTS / Parts

1. Kuznetsov Evgeniy, Russian Team
2. Ten: pm Media, Advanced Armament Corp.
3. Chris Rooney Illustration / Design, Ramsell
4. Hand dizajn studio, Diving Club Big White

PIXELS / Pixel

1. Eight a.m. Brand Design, C2 MEDICAL SPA
2. Eightday Studio, Antioch Community Church Norman Corp.
3. Gyula Nemeth, HD City
4. Andrei D. Popa, City Tower

Hexahedron / Hexahedron

1. Doyle Partners, The Cooper Union
2. Kristin Spix Design, Phelps Stokes.
3. Tom Hughes Design, Zink, Inc.
4. Adstract Art, Civiquip Industries

DUST / Dust

1. RedBrand, Atmosphere Design House
2. Strange Ideas, Galaxy Garden
3. Tannehill Design, GSL Fine Lithographers
4. Identra, Cognida

Peep show / Peepshow

1. Iconologic, The Coca-Cola Company
2. Dalius Stuoka, Trava
3. Wizemark, MonkVibe
4. X3 Studios, Media IQ

Festoon / Festoon

1. BrandBerry, TravelWorld.su
2. Burocratik - Design, Leite & Leite
3. Factor Tres, Gaby Luna
4. Rpd Design, Osorio City Hall

SPOT / Stains

1. Paradox Box, Rinat Tuhvatullin
2. Suprematika, Rucksack, the backpack online shop
3. Demographic Inc., Blood Brothers
4. Burton (Snowboards) Corp., Burton Snowboards

SALUTE / Burst

1. Sakideamsheni, Expo Georgia
2. Latinbrand, La Quinta
3. BrandBerry, 1945-2010
4. Porkka & Kuutsa Oy, Logistigo Oy

WALLPAPER / Wallpaper

1. Nectar Graphics, Mes Amies, Ladies Fineries
2. Koodoz Design, Tullamore Estate
3. Dirty Design, Nectar Homes
4. Kreativer Kopf, Schoen und Wider Druck

Wrapping / Box-Up

1. Schwartzrock Graphic Arts, Pugleasa
2. Sudduth Design Co., Wilmington-Gordon
3. Fargo Design Co., Inc., Jackson Trading Co.
4. Sigg Design, Swiss International Hotels

Some of the trends this year to define your own tools designers - for example, tools Swirl and Pucker Illustrator. And some - bright world events. A huge number of logos, exploiting the letter O, generated by the presidential elections in the US in 2009.

Transparency logodizayne become a real design tool, like the font or color. This is no longer the trend. Transparency is too omnipresent to discuss it. Just like there.
Also, the brightness of the colors spread everywhere, probably because the public already trained eyes bright, "screen" colors. Now we live in a world of RGB, and not in the world of CMYK.
The text has become even more important in the Identity. Led by debts from customers and designers are working hard to make more concise message of identity and / or straight, and inserted in the actual words of the logos, the message gets to the audience instantly. Some of the logos sent just overloaded with information.
Significantly encouraging trend is the emergence of innovative, fresh design from the countries of the "Eastern bloc." These designers seem to have a sense of freedom, which have lost some Western designers.
Scandinavian design also looks more advanced, light and breezy. The clean lines and contemporary feel has always been there, but the designers go further.
What has been particularly noticeable this year?

A whole bunch of optimism. Many designers and clients trying to bravely declare through identity, that they are not afraid. Much more deformation, faceted and animation. Circles on circles and circles urge on. Especially a lot located in each other and decreasing in size. As well as building objects from circles. «Greening» is also common, but now it is not necessarily expressed by green: Any fresh palette. Finally, another significant development directions. For many years, successful logos were built from beautiful shapes. Usually, they are made using one color or several colors are combined. Now, designers have begun to look at the surface as new forms webs, which can be used myriad ways. Good drafting skills and good ideas is still critical to the process, but the effects of surfaces is now added entirely new levels of meaning.

Other notable trends: EXTRUSION / Extrusions

Plastic A / Deksia Designs, Grand View University

Patches / Quilts

Niedermeier Design, Clear Bags

MELTING / Melting



Milou, rain bows

STRAIN / Contort

Sparc, Inc., LaunchAgents



RAINBOW / Rainbowed

Rise Design Branding Inc., Star Creative

Spirogram / Spirogram

Interrobang Design Collaborative, Inc., Zero2sixty Creative



See also the trends in logo design in 2009

via / logotip / trendy-v-dizajne-logotipov-2009-56971 /