Guerrillas in the plane

German airline Germanwings held the first in the history of guerrilla advertising campaign on board the aircraft competing kompanii.Osnovnaya idea of ​​the campaign developed by agency Lukas Lindemann Rosinski, is to protest against the choice of the place of paid services in the aircraft, due to which families are unable to pay for it, we have to sit far apart.

Several passengers of the flight represented a family that was forced to chat boxes, entertaining all those present on board the aircraft. Presentation ended with the sign "The next time you take a flight airlines Germanwings».



See the list of the creative team or download the video.

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• 30 April 2010
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