Famous Brands

That logo will learn many well-known brand. In some mysterious history of the logo, and some things were simple and clear. Some of them have changed, some do not ever changed.




The founder of the brand, Rene Lacoste was once one of the best and most famous tennis players in the world. There are several versions of why he was nicknamed "Alligator" (later changed to "crocodile"). The first version, because of his behavior on the court, that he, like anyone else, managed to exhaust the enemy on the court.

The founder of the clothing brand Lacoste, Rene Lacoste.


The second version, and it is more common that he made a bet that will win a particular match. The rate was the same suitcase from crocodile (or alligator). Later, his friend Robert George drew for him a crocodile which was embroidered on his blazer, which he began to speak, and later became the company's logo.





John Warnock and Charles Geschke left the «Xerox», to create their own company to produce software. And they named the company in honor of the creek Adobe Creek, flowing in California.

The founders John Warnock and Charles Geschke.






"I'll call the company Apple, if by 5 o'clock you do not offer the best»
I think everyone knows that apple was the favorite fruit of founder Steve Jobs. Initially, the creators wanted to beat the well-known to every schoolboy legend of the apple, falling on Newton's head, which allowed him to discover the law of gravity. But the logo was cumbersome, and later appeared logo "bitten apple". But why is it bitten? There are many versions, one that Steve wanted the company to be associated with an apple in front of which once stood not Adam, ie, and you will not be able to resist the company's products; the other, because of the similarity of the English word «byte» («bytes») and «bite» («bite").

Founder Steve Jobs.


The first company logo.


But there is another version, it is an allusion to the suicide of Alan Turing, a scientist who had an enormous influence on the development of computer science and computer engineering. He was gay, in 1953 he was accused of homosexual relations, and a court order, he was offered a choice of two sentences: imprisonment or suppress libido by injections of estrogen. He chose the latter, and there is a version that in 1954 he committed suicide by biting the poisoned apple, impregnated with cyanide, unable to withstand the persecution of society.




In 1958 Enric Bernat created the first lollipop (wood at the time) that could suck not Maraya hands. And the logo painted famous artist Salvador Dali, and that he proposed to put the logo is not on the side and in the middle.

Founder Enric Bernat.






Five colored rings bonded together by Pierre de Coubertin came up, it was he who revived the Olympic Games, which took place in the summer of 1896. But the rings were invented in 1913 (according to some links in 1912), and presented in 1920. The most common version is that the rings represent the five parts of the world, the countries which participate in the Olympics: America - red, Asia - yellow, Africa - Black, Australia - green and Europe - blue. Including white linen, they are colors that are contained in all the flags of the world.

Pierre de Coubertin.






In 1862 Cuban wine merchant Facundo Bacardi with his brother Jose bought a distillery in Santiago de Cuba, which lived under the roof of a lot of fruit bats. In Cuba, the fruit bat, symbol of luck, so Facundo decided to take the image of the mouse as a company logo.

The founder Facundo Bacardi.






Company logo is a horse rider in armor and a spear in his hand. Spear represents a symbol of tradition and the Latin word «Prorsum», translated as "Forward" reflects the company's commitment to progressive innovation.

Founder Thomas Burberry.






Italian company founded by the Greeks Sotirio Bulgaris, and Modern Greek, his name was written as Bvlgaris. From the last letter of abandoned and turned Bvlgari.

Founder Sotirio Bulgaris.






In 1962, the famous designer Karl Lagerfeld has created a no less famous logo fashion house "Fendi". Double letter «F» represents the Fendi couple who created the fashion house.

The couple Eduardo and Adele Fendi.






There are several versions of the logo of the fashion house "Chanel". One of them is that two crossed horseshoes, represent a symbol of good luck and success. Another version, to which all the more inclined it is the initials of Coco Chanel, who she painted before opening his first mono-brand store.

The founder of the fashion house Chanel.






Logo 70-degree German digestif is based on a very old tale of Hubertus, the patron saint of hunters. The tale is told of how Hubert had violated the ban on hunting deer and met who turned around and between his horns beamed cross. Animal simply Hubert and then he became a saint.





Prancing horse first appeared not in the car and on the military plane, driven by Francesco Barak, aviator and hero of the First World War. In 1923 Enzo met with the parents of Francesco, and they invited him to use the image on his prancing horse racing car for good luck and in memory of Francesco, who died shortly before the end of the war. Enzo added a yellow background, is the official color of his hometown of Modena, and sent up a tail. Emblem in the form of a triangular shield used the Italian auto-racing team; a rectangular emblem, badge brand Ferrari factory.

Founder Enzo Ferrari.






The emblem was invented by Gianni Versace in 1978. As planned by the head of the Gorgon Medusa, symbolizes that their collections Gianni turns viewers into stone. It was her he believed "the epitome of a fatal attraction».

Founder Gianni Versace






In 1930, Japan Goro Yoshida and his half-brother, Saburo Uchida created a company under the name «Precision Optical Instruments Laboratory in Japan». Four years later, they created the first 35-mm camera, which they called Kwanon, in honor of the Buddhist deity of mercy and sign up for the protection of its trademark array of words similar in sound to Kwanon. One of which was, Canon.





A history that began in 1837, when Thierry Hermès founded a company for the production of bridles and harnesses for horses, which is why the company's logo displayed on a horse and wagon. Today, the company is known for its leather bags, which are processed by a special "saddle" stitch.

The founder Thierry Hermès.






Volvo is Latin for "I roll", and was originally the trademark has been registered for a special series of ball bearings. The logo also indicates antique iron symbol, representing a circle with an arrow. In the Roman Empire, the sign represented the militant and invincible god Mars, who fought only iron weapons.

Founders Assar Gabrielson and Gustaf Larson.






What does the logo of the "IC" know everything, but not everyone knows that the logo of dark color is used only for high fashion, gray logo on regular items of clothing, and the white sportswear. But like, white emblem going to cancel.

Founder Calvin Klein.






Phew, this playful rabbit is known to all, but for some reason, many people think it's a rabbit. But it was a rabbit bow tie painted for Hugh Hefner, because it considers it Hugh fun, playful and yet very sexy.

That's what the young Hugh Hefner.

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