Bvlgari. Looking handbags

Bvlgari Italian company intends to double production of accessories for the next three to five years. This was announced by CEO Francesco Trapani at a conference in Basel, Switzerland. "We're not too well known as a manufacturer of accessories - complains Trapani. - When people are thinking about purchasing a new handbag, they think of other brands, not about Bvlgari. We intend to change that. " According to Trapani now handbags, leather and silk accessories occupy only 7 to 8 percent in the company's turnover. Bvlgari Guide hopes to increase its share to 15% in the medium term. Now the lion's share of the profit the company receives through the sale of jewelery and watches. "Our strategy is conceived as a four-legged table: jewelry, watches, perfumes and accessories, - says Trapani. - But in fact we now have only three and a half feet. " The aspirations of the owners of the brand explained by economic factors. Firstly, the difference between the cost and the ultimate cost of accessories is significantly higher than that of jewelry. Secondly, sales of leather goods less affected by the crisis. In January, Bvlgari has launched an advertising campaign featuring Julianne Moore. The pictures naked actress poses with a beige bag brand. Previously, the company has attracted celebrities just to advertise spirits. Trapani also said that Bvlgari signed a contract with British designer Matthew Williamson, who will create a new collection of bags. It is expected to be presented at the Milan Fashion Week in September.