Burberry will become "greener" by 2020

Fashion brand Burberry has committed to eliminate hazardous chemicals from its products by 2020

The actions of Greenpeace, the British brand Burberry has committed to eliminate the use of hazardous chemicals from the supply chain from 1 January 2020.

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The reaction of the company came in response to public pressure, the project Greenpeace Detox. Greenpeace supporters, parents of young children, fans of the brand have left more than 10,000 tweets, and literally Savile Burberry wall in FB messages with the requirements to carry out the Detox campaign. Greenpeace volunteers held rallies at the Burberry stores in several cities from the Netherlands to Jakarta and asked the brand to stop using toxic monsters in production.

Recall that in January, a report was published by Greenpeace, which revealed the contents of hazardous chemicals in children's clothing. Among the brands were Burberry, but also Adidas, GAP, H&M, Nike, Puma, American Apparel, C&A, Disney, Li-ning, Primark, Uniqlo. The results showed that the hazardous compounds present in the samples absolutely all 12 brands.On the website of Greenpeace, you can find this information in more detail.

In its decision, Burberry joined 18 brands, which includes Zara, Valentino and H&M, undertake to stop the use of toxic substances in the coming years. These commitments prove that consumers can influence the company, whose services are used.

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It is important to note that Greenpeace is not calling for a boycott, but on the contrary, invites all to cooperate with brands. People can write in social networks, or send a formal letter to the company, the clothes which you prefer, with a request to stop the use of toxic substances in production.

This story began back in 2011 when the project Greenpeace Detox vidio requirements for textile manufacturers to clean the clothes from hazardous chemical compounds contained in the composition for the manufacture of clothing and getting to her in the production process. Because these substances contaminate the environment, getting into waterways. And dumped the chemicals in the water not only factories that produce raw materials and the clothing, but also consumers– the chemicals into drains and then into water in the washing process. The ingress of such substances into the environment and their ability to accumulate in it is aggravated by a huge amount of clothes and a quick change of fashion.

In the course of the project, more and more brands, manufacturers are taking on voluntary commitments to eliminate the use and discharge of hazardous pollutants in all their supplies. Among them who joined the project in early 2013, brands such as Uniqlo, La Senza, G-Star and well-known in Russia, Benetton and Victoria's Secret. G-Star also plans to publish examples of how they were able to remove from production a number of dangerous chemical compounds, thus providing recommendations for other companies ready to produce clothing without contaminating the planet.

Source: rodovid.me/ethic_clothes_vegan_shoes_ecomoda/burberry-stanet-zelenee-k-2020.html