Greenpeace VS Burberry: a struggle for life Bashny.Net

Greenpeace has accused the British manufacturer of clothing and footwear luxury Burberry use of harmful chemicals.

Hazardous chemicals were detected in the children's shirt of blue metallic leather represented in the collection spring-summer 2013 advertising campaign that showed the football player David Beckham's son Romeo.




Romeo Beckham for Burberry



Romeo Beckham for Burberry



Romeo Beckham for Burberry

High levels of dangerous chemicals which, if prolonged interaction with the organism capable of causing hormonal changes, it has been found in the products of 12 other well-known brands, including H & M, Gap, American Apparel and Disney.

According to official statements by the representatives of the British brand, until 2020, they promise to completely eliminate the ingress of harmful substances for the organism in their products due to the action program Burberry Beyond. As part of the above program Burberry undertakes tougher approach to control the quality of the materials chosen for the manufacture of certain products, as well as reduce the level of harmful effects on the ecosystem.

"Our task is to form a stable positive socio-cultural attitude towards the production of goods all over the world».
Greenpeace believed in the promise and commented:

«Burberry is one of the first luxury brands, which will give a good lesson to other producers as to how to reduce the negative impact on the environment in the fashion industry. After all, this is a very important aspect not only for customers Burberry, but also for the rest of the inhabitants of our planet. "