How did the Asian car logos



Subaru
Brand Subaru belongs to the Japanese industrial concern Fuji Heavy Industries Ltd, the history of which goes back to the beginning of the XX century. In 1917, an engineer and a fan of aviation equipment Chikuhi Nakajima opened the aviation research lab, later transformed into a aircraft company. Nakajima Aircraft took an active part in the Second World War. However, after the defeat of Japan, the US occupation authorities imposed a ban on the production of military equipment, and concern had to deal with motor boats, scooters, buses and passenger cars.

The first mass car brand - the Subaru 360 - was released in 1958, and decorate it the emblem symbolizes the constellation of the Pleiades (part of the constellation Taurus). Each of the six stars of the logo represents one of the six companies that made up the Fuji Heavy Industries. The very same name Subaru was invented by FHI president Kenji China and in Japanese means "to unite" or "to gather together". Since the founding of Subaru style logo was changed six times, but its essence has always remained unchanged.



Toyota
Sakichi Toyoda began with the production of looms, but in 1909 the Japanese shareholders squeezed with he created the factory, considering his ideas destructive and unprofitable business. Then cheerful Sakichi-san manufactory engaged in business, and in 1930 threatened on cars. The first Toyota passenger index A1 was born in 1935.

Reflecting on the logo of his company's freshly baked, Toyoda made a contest and got to the court more than 20 thousand. Emblem choices. It is not known what were other offers, but won quite a simple logo. At the same time «Toyoda» transformed into a «Toyota» for a better perception. In the modern emblem of the brand, many also see threaded a needle thread, symbolizing Sakichi Toyoda weaving past. And some can not see in the logo encrypted brand name.



Mitsubishi
Yataro Iwasaki was born in 1835 in the Japanese city Aki Tosa Province. Coming from a peasant family, came from an impoverished samurai clan, Yataro began working in the shipbuilding company Tosa clan, which has achieved great heights. At thirty-five years, Iwasaki rented by the employer several steamships and founded his own company Tsukumo Shokai, later renamed Mitsubishi Shokai, and then - to Mitsubishi Mail Steamship Company. For a long time the corporation was engaged in shipbuilding, metallurgy and light industry. At the beginning of the XX century, the grandson of Yataro Iwasaki - Kayota - repurpose production and firmly took hold of the cars and buses

. Company logo is a fusion of Iwasaki family crest (three diamonds) and the coat of arms of the Tosa clan, representing three oak leaf. At the same time in Japanese "Mitsu" means "three", "Bisi" - "water chestnut". So, in the case of the Mitsubishi name is derived from the logo.



Nissan
Nissan's history began in 1911 when Masuhiro Hashimoto opened a factory in Tokyo Kwaishinsha Co. Three years later the factory gates went passenger car called DAT Car. DAT abbreviation composed of the first letters of the names of the three main sponsors - Kenhiro Den, Rokuro Aoyama, Takeuchi Meytaro

. A few years later the company merged with Hashimoto Masuhiro Jitsuyo Jidosha Corporation Ltd - the firm supplying the US automotive parts and tools. Having then a few more steps merging with other Japanese corporations, June 1, 1934 the company became known as Hashimoto's Nissan Motor Corporation. ( "Nihio" - Japan, "Sangyo" - industry)

. Nissan Logo became a bright red circle (sun symbol) with inscribed in it a blue rectangle (symbol of the sky). Subsequently logo simplified, abandoning the colors.



Mazda
Dzyudziro Matsuda - the founder of the company Mazda - was born in 1875 and became the twelfth child of a fisherman from Hiroshima Prefecture. After several unsuccessful attempts to discover and bring up his own forge, Matsuda with a group of investors bought the company Abemaki, occupies a cork tree and is going through hard times. That lesson "stopper" Matsuda helped make a fortune, enough to change the activity.

In 1920, the Japanese company, which bears at that time the name of Toyo Kogyo Ltd, began to produce machines and motor vehicles, and in the early thirties, took hold of the small three-wheeled the trucks. It was at that time and was born the name Mazda - consonant with the maker's name, but given in honor of the Zoroastrian supreme god of light. The first sample logo in 1934 was a sign with the company name. In 1936, in a stylized logo metamorfirovalsya Latin "M", made up of wavy lines and coat reminiscent of Hiroshima. The logo symbolizes wings in 1991, the sun, and the circle of light (though it is, frankly, not quite obvious). A modern logo, as proposed in 1997 by designer Reem Yoshimaroy - is again the Latin "M", a kind of way inscribed in a circle. Many of today's logo resembles an owl or a tulip.



Suzuki
As Sakichi Toyoda, Michio Suzuki started with the release of the looms. However, his company Suzuki Loom Works, founded in 1909, in parallel engaged in the production of motorcycles and motorbikes. Work on the creation of passenger car company ventured in 1937, but World War II forced to postpone the implementation of the project. Only in 1955, in a series launched the first runabout Suzuki Suzulight drive to the front axle and fully independent suspension.

Logo Suzuki - stylized Latin «S» - quite simple, but perfectly recognizable in the world. By the way, in the history of the brand emblem that has not undergone any significant changes.



Honda
Company logo Honda, based engineer and racing driver Sohiroy Honda, also does not carry any secrets. Stylized Latin «H» with minimal changes accompanies the product on the company throughout its history.

The history of the company uncommon. Sohiro Honda - comes from a poor family, he left school at the age of 16 (in 1922) and took an apprentice in one of Tokyo automotive workshops. After some time, Honda opened his own workshop in Hamamatsu province and soon had the reputation of an outstanding engineer. In particular, Sohiro Honda in 1938 invented the piston ring and for a long time engaged in their mass production. In 1948, Honda Motor Company was officially registered and started to develop motorcycles. In 1963, the company has launched its first car - a small stylish roadster with an index S500

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Hyundai
Chung Ju-yeon was the seventh child of a poor peasant family living in the village of Asan Chunchhon-do Province (South Korea). Having only a primary education, 18 years Chung Joo-yeon had left to work in Seoul, where he worked first as a loader, then courier and car mechanic. In 1939 he opened his own body shop Korean, which seven years later became the first company bearing the Hyundai name.

Today, Hyundai - a huge industrial conglomerate engaged in addition to consumer electronics Car, production of elevators and much more. Stylized inclined «H» in the company's logo symbolizes the two men shook hands. One man - representative of the company, the other - a happy customer

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Kia
The company, known today as KIA Motors, has its origins in 1944. At the time the company was called KyungSung Precision and produced bikes (the first Korean bicycle was released exactly KIA) and motorcycles. After the war, South Korea with the northern neighbor of industry was in decline, but President Park Chung-hee thought KIA industry leader and generously funded group.

In the late sixties KIA released the first three-wheeled truck K360, in the early seventies was launched production of four-wheel truck Titan and the Boxer, which became hugely popular. The first passenger car KIA Brisa, which is used when creating developments Mazda, appeared only in 1974.

The word KIA in the company translated as "The visitor from Asia" ( "the Ki" means "show the world", "A" refers to Asia). International logo in its current form since 1994. The ellipse symbolizes the globe and points to the scale and ambition of the corporation. In the domestic market with the popular logo of stylized winged «K», inscribed in a blue circle with a black outline.