BBDO Moscow withdrew advertising Lay's Red Square

In the early days of the New Year started on the national TV advertising campaign in support of the new flavor of chips Lay's - «Red caviar." Strategy and creative concept of the campaign developed by agency BBDO Moscow.Deystvie movie unfolds in a New Year's Eve in the Red Square. To get the most realistic story, all the mass scenes were shot directly at the Red Square, and in the crowd was attended by over 500 people.
"The research results, - says an account director BBDO Moscow Christina Tancher - showed that, regardless of gender and age, red caviar we strongly associated c family celebrations, feasts and holidays. And the most important holiday for us - it is, of course, New Year. This was the basis for the new campaign - it was the New Year.

We wanted to convey the idea that happiness consists of small, but very important things. The care, attention, friendship, love - that's what the most important thing in life. And the real joy is presented just such moments. These emotions are closely linked with the values ​​of the brand Lay's - small joys of everyday life and simple human happiness ».
The campaign will last until February 2009. In addition to the video, it will include outdoor advertising, POS and BTL-events.




via adme.ru