The legendary slogans of the Russian advertising

Russian advertising managed to amass an impressive luggage slogans - fully using the possibilities of the Russian language, memorable, gone to the people and having in some sense historical znachenie.Sayt picked selection of the best Russian advertising slogans. It includes not only the slogans by advertisers In the new era of 20 years ago modern capitalist advertising, but also loved and timeless slogans of the Soviet era, the elegant and competent localization Western slogans.

The basis of the study were set a variety of criteria, such as whether the slogan became a popular expression, and how actively used in Russia, the creative value, well-known authors, use of the Russian language. Some of the slogans were in this list exclusively for lifetime achievement and perseverance advertisers.

Top Russian slogans

• Peace, friendship, chewing gum! (RotFront, 1957)
• Better nipple was not there, ready to suck up to the old age (copywriter - Mayakovsky)
• There is everything (Yandex, the author - the team Yandex)
• World History. Bank Imperial
• Require topping beer after settling foam (Restaurant "Glavpivprom»)
• Call parents (PSAs)
• Sometimes it's better to chew than talk (Stimorol)
• Pay taxes and sleep well (tax police)
• M & M's. Melts in your mouth, not in your hand
• Have an idea - there are IKEA
• Your pussy would buy Whiskas
• It is time you and you have time to fan the plant to conclude contracts ( MOVEN).
• Choose or Lose (Yeltsin's campaign in 1996)
• Snickers. Do not brake - snikersni
• The prices just about * uet (Euroset)
• Russia - a generous soul
• Because not bite (Moskitol)
• He is one (Tinkoff)
• Tanks are not afraid of mud (KAMAZ)
• Fly Aeroflot
• It's not a dream, it's Sony
• Coffee Break - eat Twix
• All try to time to as tasty and tender crab (Glavryba)
• Nowhere except in Mosselprom < /
• Keep your money in savings banks
• NGO "Alternative". With all the richness of choice there is no alternative.
• Who is where, and I'm in a savings bank
• hijacked? We had to put Clifford
• Hopper Invest. Excellent company!
• You will enter into our coffins. Without dieting and aerobics!
• Sisi - when you want to wear (tights)
• MTS. People say,
• Beeline. Live on the bright side
• Beeline. With us is convenient
• Moscow Cellular. Cheaper is only silence.
• MegaFon. The future depends on you
• Krastelekom. linking people we make them free
• BMW. "Whether the advertising excellence?»
• Mercedes SLS. We respect the two competitors - the speed of sound and the speed of light (Sokolov)
• The Free - Volvo
• Volga. You surprise me
• Lada Priora. On all the roads of the country
• GAS. Russian Machines
• Daewoo. Establishments favorite
• Mazda. How dare you
• Toyota. Steer your dream
• Nissan. Surpassing expectations
• Lexus. Striving for excellence
• Skoda. Simply brilliant
• Ovip Locos. In the name of goodness!
• Baltic. Where Russia
• Patra. Beer with a cork
• Who goes for Klin?
• Time flies with Fat!
• Golden Barrel. We must meet more often
• malt. For quality answer
• Doctor Diesel. We are so different, and yet we are together
• Stella Artois. Perfection is priceless.
• Drink vegetables (8 vegetable juices)
• Sprite. Do not let yourself wither!
• Fanta. Sign up!
• Invites. Just add water
• Red Bull okrylyayayayaeeeet
• Pepsi. Take everything from life
• The new generation chooses Pepsi
• Hershey Cola. The taste of victory!
• Good to have a House in the village
• Mirinda. Life is good when you drink slowly
• Rich. Life - is a good thing. Like it or not
• May tea - favorite tea
• Greetings. Live orange juice
• Pampers. Kids inspire
• Always. Speaking the language of your body
• Be confident. Wear Libresse.
• Kleenex - soft as velvet!
• Clear Vita Abe. Dandruff is not
• Take care of yourself. Garnier
• Millions of microbes die (Domestos)
• Rexona. Never let you down
• Orbit. The most delicious caries protection
• All delighted with you, and you from Maybelline
• Axe. Full Axe-Effect
• Gillette. It is better for a man is not
  Fashion
  
  • Ralf Ringer. Twisting the ground
  • Savage. Freedom to be yourself
  • Camelot. Leave your mark
  • From Paris to Nakhodka «Omsa» - the best pantyhose!
  • Ecco. Shoes for Life
    Insurance
    
    • It will be as it was! MAX insurance company
    • Rosno horrible!
    • Insurance Group Spassky Gate. Like a stone wall
    • Rosgosstrakh. Everything was right!
    • RASO - trust us because we are paying for the mistakes of others
    • The Renaissance Insurance. The art of the future in mind
    • Ingosstrakh pays. Always.
      Sweets
      • Mars. Everything will be in chocolate
      • Rondo. Fresh Breath easier to understand
      • Mentos. Fresh solution
      • Everybody Loves Mambo. And Sergei, too!
      • Chewits. Chew does not survive
      • Skittles. Not peroxidation - Hang on a rainbow
      • Dirol Kids. Now Banana!
      • Bounty. Paradise pleasure
      • Juicy Fruit. Already want!
      • Juicy Fruit. Full Bananas!
      • Nuts. Charge brains
      • Snickers. Ate - and order!
      • Wispa. The thing is magic bubbles
      • Milk twice as tasty if Milky Way!
      • Time is. There Meller
      • Tic Tac. The sweetness and freshness just two calories
        
        Media
        
        • We do not have regular readers. (The newspaper "Work today»).
        • Echo of Moscow. Listen to the radio, and the rest - visibility
        • TNT. Feel our love
        • The TV channel Sport. Not a day without sports
        • Russian radio. Everything will be fine
        • Kommersant. For this businessman - not a term of 15 years
          Retail
          
          • Crossroads. Change for the better
          • Technosila. We know people who offer solutions
          • Eldorado. Homeland low prices
          • The company party. Beyond politics! Out of competition!
          • Technosila. Shops sense
          • The Snow Queen. Where do you dress?
            Technology
            • Indesit. We work, you relax
            • Robust consumer electronics there. Proved Zanussi
            • Sony. CD, listen
            • Philips. Change life for the better
            • Tefal. We care about you.
              Snacks
              
              • BEERka. Delivered to beer
              • Pringles. After trying again, and now it
              • Chester loves Cheetos
              • Yum yum, buy Mikoyan.
                Food
                
                • Russian sea. Fish favorites
                • Sam Samich. Dumplings without haste
                • People love Doshirak
                • Knorr - tasty and Skorri!
                • Gallina Blanka - bul-bul
                • Canned Green Ray - opened and ate
                • Danissimo. And let the whole world wait
                  Pharmaceuticals
                  
                  • «Do you want to lose weight? Ask me how! »(Herbalife)
                  • Nazivin. For noses and nozzles
                  • In the stomach hurricane - accept Espumizan
                  • Bromhexine. When coughing kids - they will bear the blue!
                    Other
                    
                    • Aeroflot. Easy-going
                    • «You say I have no taste?» (Winston)
                    • Telemarket. We sit, and the money goes
                    • Bridgestone. The victory over the road
                    • Once Persil, always Persil
                    • Clean - clean Tide
                    • Erich Krause. Jobs, pleasant to the touch
                    • Restaurant Oblomov. Complete collection of pleasures
                    • A fun and tasty at McDonald's
                    • Pedigree. Sign of the care and love
                    • Bzzzz, bzzzz, Suprimeks!
                    • Strict compliance line brand
                    • slogan should consider all aspects marketing strategy and be part of it
                    • A memorable
                    • easily reproducible, which excludes confusion in the words that have good and simple rhythmic pattern
                    • Gone to the people < Laconic
                    • Fully harnesses the power of the language
                    • competent, pleasant, interesting turns of phrase
                    • Phonetics
                    • a harmonious sound, ease of pronunciation
                    • Contrast
                    • allows you to stand out from the competition
                    • The presence of the second floor
                    • The slogan, understood in two ways, with the "second bottom" does not contradict the main post and positively complements it.
                      via / kreativnyj_obzor / 2008/09/05/23755 /