Russian advertising managed to amass an impressive luggage slogans - fully using the possibilities of the Russian language, memorable, gone to the people and having in some sense historical znachenie.Sayt picked selection of the best Russian advertising slogans. It includes not only the slogans by advertisers In the new era of 20 years ago modern capitalist advertising, but also loved and timeless slogans of the Soviet era, the elegant and competent localization Western slogans.
The basis of the study were set a variety of criteria, such as whether the slogan became a popular expression, and how actively used in Russia, the creative value, well-known authors, use of the Russian language. Some of the slogans were in this list exclusively for lifetime achievement and perseverance advertisers.
Top Russian slogans
- Peace, friendship, chewing gum! (RotFront, 1957) Better nipple was not there, ready to suck up to the old age (copywriter - Mayakovsky) There is everything (Yandex, the author - the team Yandex) World History. Bank Imperial Require topping beer after settling foam (Restaurant "Glavpivprom») Call parents (PSAs) Sometimes it's better to chew than talk (Stimorol) Pay taxes and sleep well (tax police) M & M's. Melts in your mouth, not in your hand Have an idea - there are IKEA Your pussy would buy Whiskas It is time you and you have time to fan the plant to conclude contracts ( MOVEN). Choose or Lose (Yeltsin's campaign in 1996) Snickers. Do not brake - snikersni The prices just about * uet (Euroset) Russia - a generous soul Because not bite (Moskitol) He is one (Tinkoff) Tanks are not afraid of mud (KAMAZ) Fly Aeroflot It's not a dream, it's Sony Coffee Break - eat Twix
- All try to time to as tasty and tender crab (Glavryba) Nowhere except in Mosselprom < /
- Keep your money in savings banks NGO "Alternative". With all the richness of choice there is no alternative. Who is where, and I'm in a savings bank hijacked? We had to put Clifford Hopper Invest. Excellent company! You will enter into our coffins. Without dieting and aerobics! Sisi - when you want to wear (tights)
- MTS. People say, Beeline. Live on the bright side Beeline. With us is convenient Moscow Cellular. Cheaper is only silence. MegaFon. The future depends on you Krastelekom. linking people we make them free
- BMW. "Whether the advertising excellence?» Mercedes SLS. We respect the two competitors - the speed of sound and the speed of light (Sokolov) The Free - Volvo Volga. You surprise me Lada Priora. On all the roads of the country GAS. Russian Machines Daewoo. Establishments favorite Mazda. How dare you Toyota. Steer your dream Nissan. Surpassing expectations Lexus. Striving for excellence Skoda. Simply brilliant
- Ovip Locos. In the name of goodness! Baltic. Where Russia Patra. Beer with a cork Who goes for Klin? Time flies with Fat! Golden Barrel. We must meet more often malt. For quality answer Doctor Diesel. We are so different, and yet we are together Stella Artois. Perfection is priceless.
- Drink vegetables (8 vegetable juices) Sprite. Do not let yourself wither! Fanta. Sign up! Invites. Just add water Red Bull okrylyayayayaeeeet Pepsi. Take everything from life The new generation chooses Pepsi Hershey Cola. The taste of victory! Good to have a House in the village Mirinda. Life is good when you drink slowly Rich. Life - is a good thing. Like it or not May tea - favorite tea Greetings. Live orange juice
- Pampers. Kids inspire Always. Speaking the language of your body Be confident. Wear Libresse. Kleenex - soft as velvet! Clear Vita Abe. Dandruff is not Take care of yourself. Garnier Millions of microbes die (Domestos) Rexona. Never let you down Orbit. The most delicious caries protection All delighted with you, and you from Maybelline Axe. Full Axe-Effect Gillette. It is better for a man is not
Fashion
- Ralf Ringer. Twisting the ground Savage. Freedom to be yourself Camelot. Leave your mark From Paris to Nakhodka «Omsa» - the best pantyhose! Ecco. Shoes for Life
Insurance
- It will be as it was! MAX insurance company Rosno horrible! Insurance Group Spassky Gate. Like a stone wall Rosgosstrakh. Everything was right! RASO - trust us because we are paying for the mistakes of others The Renaissance Insurance. The art of the future in mind Ingosstrakh pays. Always.
Sweets
- Mars. Everything will be in chocolate Rondo. Fresh Breath easier to understand Mentos. Fresh solution Everybody Loves Mambo. And Sergei, too! Chewits. Chew does not survive Skittles. Not peroxidation - Hang on a rainbow Dirol Kids. Now Banana! Bounty. Paradise pleasure Juicy Fruit. Already want! Juicy Fruit. Full Bananas! Nuts. Charge brains Snickers. Ate - and order! Wispa. The thing is magic bubbles Milk twice as tasty if Milky Way! Time is. There Meller Tic Tac. The sweetness and freshness just two calories
Media
- We do not have regular readers. (The newspaper "Work today»). Echo of Moscow. Listen to the radio, and the rest - visibility TNT. Feel our love The TV channel Sport. Not a day without sports Russian radio. Everything will be fine Kommersant. For this businessman - not a term of 15 years
Retail
- Crossroads. Change for the better Technosila. We know people who offer solutions Eldorado. Homeland low prices The company party. Beyond politics! Out of competition! Technosila. Shops sense The Snow Queen. Where do you dress?
Technology
- Indesit. We work, you relax Robust consumer electronics there. Proved Zanussi Sony. CD, listen Philips. Change life for the better Tefal. We care about you.
Snacks
- BEERka. Delivered to beer Pringles. After trying again, and now it Chester loves Cheetos Yum yum, buy Mikoyan.
Food
- Russian sea. Fish favorites Sam Samich. Dumplings without haste People love Doshirak Knorr - tasty and Skorri! Gallina Blanka - bul-bul Canned Green Ray - opened and ate Danissimo. And let the whole world wait
Pharmaceuticals
- «Do you want to lose weight? Ask me how! »(Herbalife) Nazivin. For noses and nozzles In the stomach hurricane - accept Espumizan Bromhexine. When coughing kids - they will bear the blue!
Other
- Aeroflot. Easy-going «You say I have no taste?» (Winston) Telemarket. We sit, and the money goes Bridgestone. The victory over the road Once Persil, always Persil Clean - clean Tide Erich Krause. Jobs, pleasant to the touch Restaurant Oblomov. Complete collection of pleasures A fun and tasty at McDonald's Pedigree. Sign of the care and love Bzzzz, bzzzz, Suprimeks!
- Strict compliance line brand slogan should consider all aspects marketing strategy and be part of it A memorable easily reproducible, which excludes confusion in the words that have good and simple rhythmic pattern Gone to the people Fully harnesses the power of the language competent, pleasant, interesting turns of phrase Phonetics a harmonious sound, ease of pronunciation Contrast allows you to stand out from the competition The presence of the second floor The slogan, understood in two ways, with the "second bottom" does not contradict the main post and positively complements it.
via / kreativnyj_obzor / 2008/09/05/23755 /