Add to a cocktail of adrenaline

Come up with an interesting chip owners of the New York «Exchange Bar & Grill» Levent Kakar and Damon Be. You could even say that it is an elegant dvuhhodovochka elegantly sending a knockout subconscious visitor.
Firstly, there is no fixed prices for drinks. More precisely, the cost depends on the demand here and now. And, it is possible that, after enjoying your favorite yesterday «Dewar's» in a completely ridiculous price, today you'll find prohibitively expensive. Just because a company has come lovers of whiskey and stupidly vylakala almost the entire stock of drinks. But you always have the right to choose. A electronic board with the prices of drinks in real time enables you to navigate to the choice of priorities for today.
Owners claim that this discovery has become the "hook" on which fish shoal literally knocks at their institution. We have to admit that the guys did a really original marketing move. Although, like, all at the surface and just as much - stagnated drink - costs less, goes with a bang - the price has risen. Each serving - Drive +. Like any stock exchange transactions. Cool. But that's just a joke and that the ability of the obvious have to do business unit.
I'll have to look at the case, to pay their respects.