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How to make money on baking - an inspiring example of Sarah Michelle Gellar
“Baking is a multi-billion dollar industry that can’t be modernized,” says Sarah Michelle Gellar, co-founder of subscription-based baking kits startup Foodstirs.
Last September, Gellar, her friend PR specialist Galith Leibow and Gia Russo created a culinary lifestyle brand whose mission was to create an occasion to gather family and friends in the kitchen. Both Gellar and Leibow have children.
They were looking for a variety of entertainment and educational family programs that would eventually distract their children from television and smartphones. However, the girls quickly became furious when they discovered the limitations of the offers. The main ambush was in the almost complete absence of culinary projects, whose sets consisted of quality ingredients and were easy to prepare.
“People crave a better product, and we knew we had an idea for an innovative breakthrough,” she says. “I worked in franchises worth billions,” says Gellar, who killed evil spirits from 1997 to 2003 on Buffy the Vampire Slayer. At the same time, I feel I can communicate directly with the consumer.
Foodstirs is a monthly set of interests: there are mixtures, and pastry sprinkling, and forms for cookies, and sticks for fruit ice cream, and other necessary tools for creating culinary masterpieces with the exception of butter, eggs, yogurt and vipers. In the ingredients from the set there are no preservatives, GMOs, artificial dyes and flavoring additives.
“I think subscription is a very interesting way to communicate directly with the audience and put the product right in your hands,” Gellar says. Foodstirs kits are available on a three-month ($72), six-month ($132) and twelve-month ($252) subscription. You can also purchase one set and individual tools from it. Now the startup offers seasonal brownie mixes, heart-shaped cookie kits and other products to celebrate Valentine’s Day.
“We invest all our resources in creating a quality product. Sales should go easy - there is already a ready audience, Gellar says. We will know what to do when the time comes.
The goal of Gellar is to enter the international market and ideally have its own chain of stores. What stage of brand development is she waiting for most?
“I think the day the company goes public is when our startup goes public,” she admits. Not everything went smoothly for Sarah Michelle and her team at the start of the journey. Like any other startup, they faced the challenge of supplying and finding funding. “If you have an idea, believe in yourself even when no one else will. Follow your dreams. We had a lot of slamming in front of our noses, and many times we were not taken seriously.
“When you go to investors and say, ‘OK, Buffy has an idea for a business,’ we’ll see how seriously you’re taken,” Gellar says. To solve a problem, you’ll end up with just one right person to help shape an idea and grow it.published
Prepared by Artem Franich P.S. And remember, just changing our consumption – together we change the world!
Join us on Facebook, VKontakte, Odnoklassniki
Author: Artem Franich
Source: rusbase.com/story/geller/
Last September, Gellar, her friend PR specialist Galith Leibow and Gia Russo created a culinary lifestyle brand whose mission was to create an occasion to gather family and friends in the kitchen. Both Gellar and Leibow have children.
They were looking for a variety of entertainment and educational family programs that would eventually distract their children from television and smartphones. However, the girls quickly became furious when they discovered the limitations of the offers. The main ambush was in the almost complete absence of culinary projects, whose sets consisted of quality ingredients and were easy to prepare.
“People crave a better product, and we knew we had an idea for an innovative breakthrough,” she says. “I worked in franchises worth billions,” says Gellar, who killed evil spirits from 1997 to 2003 on Buffy the Vampire Slayer. At the same time, I feel I can communicate directly with the consumer.
Foodstirs is a monthly set of interests: there are mixtures, and pastry sprinkling, and forms for cookies, and sticks for fruit ice cream, and other necessary tools for creating culinary masterpieces with the exception of butter, eggs, yogurt and vipers. In the ingredients from the set there are no preservatives, GMOs, artificial dyes and flavoring additives.
“I think subscription is a very interesting way to communicate directly with the audience and put the product right in your hands,” Gellar says. Foodstirs kits are available on a three-month ($72), six-month ($132) and twelve-month ($252) subscription. You can also purchase one set and individual tools from it. Now the startup offers seasonal brownie mixes, heart-shaped cookie kits and other products to celebrate Valentine’s Day.
“We invest all our resources in creating a quality product. Sales should go easy - there is already a ready audience, Gellar says. We will know what to do when the time comes.
The goal of Gellar is to enter the international market and ideally have its own chain of stores. What stage of brand development is she waiting for most?
“I think the day the company goes public is when our startup goes public,” she admits. Not everything went smoothly for Sarah Michelle and her team at the start of the journey. Like any other startup, they faced the challenge of supplying and finding funding. “If you have an idea, believe in yourself even when no one else will. Follow your dreams. We had a lot of slamming in front of our noses, and many times we were not taken seriously.
“When you go to investors and say, ‘OK, Buffy has an idea for a business,’ we’ll see how seriously you’re taken,” Gellar says. To solve a problem, you’ll end up with just one right person to help shape an idea and grow it.published
Prepared by Artem Franich P.S. And remember, just changing our consumption – together we change the world!
Join us on Facebook, VKontakte, Odnoklassniki
Author: Artem Franich
Source: rusbase.com/story/geller/
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