The economy reflect not only industrial indicators, stock market indices and volumes purses. There are, for example, "Big Mac Index" or sales target, "Coca-Cola" in Kenya, where it is cheaper than a regular newspaper. But it's another thing - it turns out, the economy is monitored by debris, for dating and even the size of male genitals, and this is no joke! We have selected for you the most unusual indicators from Business Insider list.
< 1. Women novels
When the economy is sputtering, sales soar love fiction, where silk negligees cracking at the seams under the muscular macho paw. In 2008, sales of the largest publishing house Harlequin rose more than a third, and the same was observed in the crisis 90s. Russian proverb "Finance sing love songs" takes on new meaning!
2. cemetery in a difficult time even cemetery plots are "luxury". Many resell them, and grow demand for cremation, as it was in 2009.
3. Heels
The lower economic performance, the higher the heels, the IBM researchers have noticed. For example, in 1920, when the global economy strengthened, the fashion was flat shoes, and in the years of the Great Depression, the American stood on high heels. Method "to rise above the challenges»?
4. The length of the penis
Finnish economist Tatu Westling conducted a study (do not even ask me how) and found that countries where men penis size most that neither is on the average, economically stronger countries whose male population has more or less dignity. What is the relationship here? Westling has assumed that all matter in testosterone, which entails the risk of men: that is, moderately risky guys provide the stability of the economy, as opposed to the "adventurers" or
5 "demure.". Men's Briefs
It would seem, it is not the most obvious item of expenditure, but it is there that men begin to save when things go sour. In 2009, sales of men's underwear decreased by 2, 3% -. For the first time since the early 2000s
6. My
It turns out that a crisis - it's time for dating and new relationships, because all acute sense of loneliness and looking for a "ray of light in the darkness." By the end of 2008 on the world's largest dating site Match.com has recorded the highest activity in the last 7 years. Also, traffic soared in the United States after the September 11 attacks.
7. Beer bars
Many in the troublesome time comforted by strong drink, but that's arrange gatherings at home to came cheaper. Beer bars and restaurants are languishing in anticipation of losing clients and employees: from 2008 to 2010, employment in this sector fell by 12%
.
8. Trash
Nothing reflects the dynamics of GDP as waste. It's simple: the smaller the production and consumption, the less junk and other debris is sent to landfill, and vice versa. Bloomberg Economists have estimated the ratio "garbage - GDP" as much as 82%
9!. Divorce
When the economy deal seams, any marriage becomes a "marriage of convenience" - if only because that family "clubbing" profitable bachelor's budget. So what attitude to divorce at this time drops sharply, a recent study.
< 10. Olympic Games
Maybe leap years and are considered unlucky, but in terms of the world economy as they have a favorable moment - the summer Olympics. Sports headlines distract investors from negative and markets animated. Of the last 26 Games 18 coincided with positive stock indices.
11. Ties
Firstly, it is noted that during the recession, more men are buying ties - a sign that they have to work harder. Secondly, in the difficult times of popular narrow ties, and when the economy is growing steadily - bright
.
Skyscrapers 12. Inexplicably, but the fact is that the construction boom often precede a crisis, and the tallest buildings under construction, when it is already in full swing. The Americans have even appeared "sign": the higher the skyscraper, the longer the crisis. Still, three of the highest building in New York - Chrysler, Empire State Building and Trump - appeared during the Great Depression
.
Incidentally, the "Moscow City" also reflects this trend: skyscrapers district began to build in 1995, and suffered economic collapse, one of the worst in the history of Russia in 3 years. The construction of the highest tower, "Mercury City" coincided with the crisis of 2008-09, and was completed in just in time for the beginning of a new global downturn in the economy in 2013.
13. Length skirts
In the 1920s, the economist George Taylor suggested that "index hem", arguing that the shorter women's skirts, the better economic performance. Fashionista themselves say that this is nonsense, but in the wake of the crisis of 2008 came into vogue maxi length, and the same trend this summer coincided with the deterioration of the forecast of the next.
< 14. Lipstick
Women with their irresistible craving for shopping in the crisis to save on shoes and handbags, but buy more cosmetics, noticed in the early 2000s, the head of the company Estée Lauder, Leonard Lauder. His "index lipstick" has found confirmation in Russia, where in 2009 the cosmetics market has grown even in rubles and in dollars.
15. New offices
And another strange pattern. If a large company management announces the building or moving to a new headquarters, it is time to sell its shares, because soon they will fall in price. It is not always supported by real examples, but you can create an impressive list of where exactly will include New York Times, AOL and MySpace. Here is the headquarters of the American company Longaberger, producing handmade baskets and various household items
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