Easel painting in print advertising AG Capital Investment Group Bashny.Net

Creative agency Creolab developed an advertising campaign aimed at promoting the brokerage services Investment Group AG Capital in specialized print media and online Internet.Kak told the agency website, based on the creative concept of the campaign was based on the series of associations between brokerage technologies offered by the company AG Capital, and military strategy, marks a vital turning milestones in the development of the art of winning. Choice concept is largely dictated by the characteristics of the target audience, which make up a key segment of wealthy men control large capitals.

Selected for the campaign themes was decided to illustrate the technique of easel painting. Commissioned agency famous artist Sergei Kalinin wrote four paintings in the art canvas / oil. It is hoped that this approach will be a good, and not the only example of how the funds invested in an advertising campaign, does not cease to work after its completion and continue their lives in works of art.

Reproductions of paintings were used in the creation of advertising models and Internet banners, and the originals decorate the interior of the main office of the company and will be more than one year to set up a team Group AG Capital and their guests a creative way.

The advertising campaign is implemented in the press and on the Internet.




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Client: AG Capital
Alexander Svintsov - CEO
Timothy Shaklein - Marketing Director

Agency: Creolab
Alex Filkov - creative director
Tatiana Zhelezko - Director of Strategic Planning
Elena Shusharicheva - Director of Customer
Andrey Solovyev - copywriter

Sergei Kalinin - artist


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