Masterpieces of world art. Cloth, 6x3, shield. Bashny.Net

March 25, 2008 in the lecture hall of the Engineering Building of the State Tretyakov Gallery held a press conference on the joint project of News Outdoor and the State Tretyakov Gallery "Masterpieces of world art in the streets of Russian cities" .Tsel action - demonstrating the best examples of painting the widest possible audience, to attract her attention to national cultural values and a reminder of the possibility to join these values in the country's museums.

Company News Outdoor has initiated the project. State Tretyakov Gallery, it has actively supported: to provide exposure to 40 reproductions of paintings and participated in the development of the visual concept of the posters.

The project started on March 15, 2008 in Moscow. For residents and visitors were presented masterpieces of Russian art on billboards format 6 × 3 m. "Bathing the Red Horse" KS Petrova, "The Swan Princess" MA Vrubel, the "Golden Autumn" II Levitan, "Pancake" BM Kustodiev, and other famous works will be able to see millions of people on the streets.

The action involved about 500 advertising surfaces across Moscow. The campaign will last for three months.

It is important to note that the work of art will be able to see not only the residents of the capital. Since April 1, the project "Masterpieces of world art in the streets of Russian cities" will be implemented in 41 cities of Russia on the boards of 6 × 3 m, pillars and structures city format. Total surface in regions in which there will be paintings - about 1000.

Valentin Rodionov, Director General of the State Tretyakov Gallery: "It is believed that the museum - it is above all the exposition and exhibitions. But Tretyakov Gallery is actively looking for new forms of interaction with the public, with the public, displaying art outside the museum halls. We are pleased to respond to the invitation to participate in the project "Masterpieces of world art in the streets of Russian cities", the essence of which in conjunction with artistic images of modern advertising technologies ».

Maxim Tkachev, the managing director of News Outdoor: «The mission of the company News Outdoor - creating a harmonious urban environment, the most comfortable for living, working and recreation of its inhabitants. The project "Masterpieces of world art in the streets of Russian cities" - one of the stages of the main goals of our company. Reproductions of masterpieces appear worthy alternative commercials. It is worth noting that, by placing the masterpieces of world art in the advertising structures, we do not pursue any commercial purposes. We just want to draw the attention of the widest possible audience to cultural values by playing the best examples of art in an urban environment. Outdoor advertising, being a mass news channel allows perfectly implement this idea ».

Natalya Semina, director of corporate communications at News Outdoor: «Thanks to the project" Masterpieces of world art in the streets of Russian cities, "we not only bring a real spring mood in the life of the capital and others involved in the project cities, but also strive to improve the quality of outdoor advertising" .

Tretyakovka6 × 3