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How to earn advertising minds Russia
Site found in some areas of advertising work best-paid professionals and who are hardest hit by krizisa.Poslednie few years salary of almost all experts in advertising grew steadily at 30% per year, but the situation has changed significantly since the crisis.
Back in 2008 on the site hh.ru was taken at 2, 4 times more jobs in the professional field of "Marketing / Advertising / PR», than in 2007. However, advertising was one of the hardest hit by the crisis profoblastey - the number of vacancies in the field of marketing and advertising has decreased by 55, 8%, the end of 2008 was marked by an excess of unemployed professionals, reduction in the number of vacancies and decrease in average wages.
On the basis of recruiting companies HeadHunter, Rabota.ru, SuperJob.ru, holding "Empire personnel" and official publications in the media Website has analyzed who are the hardest hit by the crisis and the directions in which advertising works best-paid specialists .
It is particularly noteworthy cause great variation in the level of salaries the same positions: first, are very different salaries of specialists in the regions and in the capital of Russia; Secondly, a significant impact on wages advertiser's place of work (the customer or the advertising agency, the Russian Armenian or International); Third, official data differ significantly different research centers.
MoskvaRabota.ru compiled a list of advertising professionals in Moscow with their wages (in US dollars). These drummers advertising production today the most popular people in the Moscow agency of the complete cycle. Positions in the lists are arranged in order of subordination.
Media Planning
Mediadirektor - Salary from $ 4000
Mediagrupphed - $ 2500 - 4000
Senior media planners - $ 1700 - 2500
Media planners - $ 800 - 1500
Junior assistant media planners, or - $ 300 - 700
Media buying
Mediadirektor, Bying director - from $ 3000
Team Leader - from $ 2,500
Mediabayer - $ 800 - 2000 (depending on the advertisement)
Assistant - from $ 500
Department Customer
Director - from $ 5000
Gruppakkaunt director (in large PA) - from $ 3500
Account Director - $ 2500 - 3500
Senior Account Manager - $ 2000 - 2500
Account Manager - an average of $ 1,500
Junior an Account Manager - $ 800 - 1000
Creative
Creative / Creative Director - from $ 4000 - 5000 and higher
The director of the creative team, and senior art director / copywriter - from $ 3500
Creative couples (art director and copywriter) - $ 2000 - 3000
Junior copywriter and art director - $ 1000 - 1500
Interns - from $ 300
Significantly different salaries of employees in the Republic of Armenia and the Russian network agencies. In recent income professionals may be above 2 times. However, the requirements and they are subject to significantly more in regard to the amount of work experience and skills. The network agencies are also less creative freedom, and the Russian Republic of Armenia have more freedom of creativity.
Other cities RossiiGruppa HeadHunter companies operating in the market of Internet recruitment since 2000 and regularly conducts research on the basis of CV and job site hh.ru. Below are data from a study in early 2009. Average salaries of specialists in the field of "Marketing / Advertising / PR» Russian cities are in rubles and are accompanied by brief justifications experts HeadHunter.
Brand Manager
22,000 - 50,000 rubles
This specialty has appeared relatively recently, and that concerns the regions of Russia, there are not many professionals who have successful experience behind positioning and promotion of a particular brand. The high salaries offered professionals to successfully implement from start to finish one or more projects. In cities of Russia brand managers receive respectively: Penza - 22,000 rubles., Ekaterinburg - 25,000 rubles., Krasnoyarsk - 40,000 rubles., St. Petersburg - 50,000 rubles.
PR-manager
22,500 - 50,000 rubles
The role of the PR-increasing technologies. Today, these technologies often compete with standard advertising. An experienced professional can not only solve the important task of positioning and promotion of the company on the market, but also reduce the cost of advertising. Therefore, the need for qualified PR-specialists who have established relations with the media and owning the technology work is high. In cities of Russia PR-managers receive respectively: Krasnoyarsk - 22,500 rubles., Penza - 23600 rubles., Ekaterinburg - 30,000 rubles., St. Petersburg - 30,000 rubles.
Advertising Manager
21000 - 30000 rubles
The level of remuneration is determined by the wealth of specialist, the list of official duties, experience in the specialty, the level of skills development. In general, a decrease in wages, a professional advertising business while retaining the ability to rely on the "pre-crisis" the size of salary. In Krasnoyarsk, advertising managers receive 21,000 rubles., Yekaterinburg - 30,000 rubles., In St. Petersburg - about 25,000 rubles.
Analyst
20,000 - 30,000 rubles
In the regions there is a shortage of these professionals. The average salary of the analysts in Yekaterinburg is 30,000 rubles., Penza - 20,000 rubles., In St. Petersburg - 25,000 rubles.
Marketing Manager
17,000 - 45,000 rubles
The level of remuneration is determined by the wealth of specialist, the list of official duties, experience, specialty, level of skills and can vary from 17,000 to 45,000 rubles. The average salary of a marketing manager in the cities of Russia: Krasnoyarsk - 17,500 rubles., St. Petersburg - 25400 rubles., Ekaterinburg - 45,000 rubles.
specialist print / outdoor advertising
20,000 rubles
During the first quarter of 2009 in the cities of Russia requested level of wage experts in print advertising decreased by 3, 5%, specialists in outdoor advertising - by 6, 7%.
The most popular vacancy among the candidates cities of Russia - manager to work with clients with an average salary of 21,000 rubles.
Starting zarplatyHolding "Empire personnel" and the newspaper "Trud" published the advertisement starting salaries for students and graduates and professionals without experience:
Copywriter - 20000 rub .;
Account Manager - 25000 rub .;
PR-manager - 25000 rub .;
artist-designer - 25000 rub .;
Creative Director - 70,000 rubles.
Lowest zarplatyPo estimated HeadHunter, the lowest salary, which is offered today to those skilled in the field of communications - 10,000 rubles. There were even a job for marketers - 5000 rubles for half-time. Advertising sales manager may offer the minimum salary, plus interest, but in a crisis with falling sales percentage may not produce the desired income. Assistant in the advertising industry by offering 14,000 rubles.
via www.superjob.ru/
Back in 2008 on the site hh.ru was taken at 2, 4 times more jobs in the professional field of "Marketing / Advertising / PR», than in 2007. However, advertising was one of the hardest hit by the crisis profoblastey - the number of vacancies in the field of marketing and advertising has decreased by 55, 8%, the end of 2008 was marked by an excess of unemployed professionals, reduction in the number of vacancies and decrease in average wages.
On the basis of recruiting companies HeadHunter, Rabota.ru, SuperJob.ru, holding "Empire personnel" and official publications in the media Website has analyzed who are the hardest hit by the crisis and the directions in which advertising works best-paid specialists .
It is particularly noteworthy cause great variation in the level of salaries the same positions: first, are very different salaries of specialists in the regions and in the capital of Russia; Secondly, a significant impact on wages advertiser's place of work (the customer or the advertising agency, the Russian Armenian or International); Third, official data differ significantly different research centers.
MoskvaRabota.ru compiled a list of advertising professionals in Moscow with their wages (in US dollars). These drummers advertising production today the most popular people in the Moscow agency of the complete cycle. Positions in the lists are arranged in order of subordination.
Media Planning
Mediadirektor - Salary from $ 4000
Mediagrupphed - $ 2500 - 4000
Senior media planners - $ 1700 - 2500
Media planners - $ 800 - 1500
Junior assistant media planners, or - $ 300 - 700
Media buying
Mediadirektor, Bying director - from $ 3000
Team Leader - from $ 2,500
Mediabayer - $ 800 - 2000 (depending on the advertisement)
Assistant - from $ 500
Department Customer
Director - from $ 5000
Gruppakkaunt director (in large PA) - from $ 3500
Account Director - $ 2500 - 3500
Senior Account Manager - $ 2000 - 2500
Account Manager - an average of $ 1,500
Junior an Account Manager - $ 800 - 1000
Creative
Creative / Creative Director - from $ 4000 - 5000 and higher
The director of the creative team, and senior art director / copywriter - from $ 3500
Creative couples (art director and copywriter) - $ 2000 - 3000
Junior copywriter and art director - $ 1000 - 1500
Interns - from $ 300
Significantly different salaries of employees in the Republic of Armenia and the Russian network agencies. In recent income professionals may be above 2 times. However, the requirements and they are subject to significantly more in regard to the amount of work experience and skills. The network agencies are also less creative freedom, and the Russian Republic of Armenia have more freedom of creativity.
Other cities RossiiGruppa HeadHunter companies operating in the market of Internet recruitment since 2000 and regularly conducts research on the basis of CV and job site hh.ru. Below are data from a study in early 2009. Average salaries of specialists in the field of "Marketing / Advertising / PR» Russian cities are in rubles and are accompanied by brief justifications experts HeadHunter.
Brand Manager
22,000 - 50,000 rubles
This specialty has appeared relatively recently, and that concerns the regions of Russia, there are not many professionals who have successful experience behind positioning and promotion of a particular brand. The high salaries offered professionals to successfully implement from start to finish one or more projects. In cities of Russia brand managers receive respectively: Penza - 22,000 rubles., Ekaterinburg - 25,000 rubles., Krasnoyarsk - 40,000 rubles., St. Petersburg - 50,000 rubles.
PR-manager
22,500 - 50,000 rubles
The role of the PR-increasing technologies. Today, these technologies often compete with standard advertising. An experienced professional can not only solve the important task of positioning and promotion of the company on the market, but also reduce the cost of advertising. Therefore, the need for qualified PR-specialists who have established relations with the media and owning the technology work is high. In cities of Russia PR-managers receive respectively: Krasnoyarsk - 22,500 rubles., Penza - 23600 rubles., Ekaterinburg - 30,000 rubles., St. Petersburg - 30,000 rubles.
Advertising Manager
21000 - 30000 rubles
The level of remuneration is determined by the wealth of specialist, the list of official duties, experience in the specialty, the level of skills development. In general, a decrease in wages, a professional advertising business while retaining the ability to rely on the "pre-crisis" the size of salary. In Krasnoyarsk, advertising managers receive 21,000 rubles., Yekaterinburg - 30,000 rubles., In St. Petersburg - about 25,000 rubles.
Analyst
20,000 - 30,000 rubles
In the regions there is a shortage of these professionals. The average salary of the analysts in Yekaterinburg is 30,000 rubles., Penza - 20,000 rubles., In St. Petersburg - 25,000 rubles.
Marketing Manager
17,000 - 45,000 rubles
The level of remuneration is determined by the wealth of specialist, the list of official duties, experience, specialty, level of skills and can vary from 17,000 to 45,000 rubles. The average salary of a marketing manager in the cities of Russia: Krasnoyarsk - 17,500 rubles., St. Petersburg - 25400 rubles., Ekaterinburg - 45,000 rubles.
specialist print / outdoor advertising
20,000 rubles
During the first quarter of 2009 in the cities of Russia requested level of wage experts in print advertising decreased by 3, 5%, specialists in outdoor advertising - by 6, 7%.
The most popular vacancy among the candidates cities of Russia - manager to work with clients with an average salary of 21,000 rubles.
Starting zarplatyHolding "Empire personnel" and the newspaper "Trud" published the advertisement starting salaries for students and graduates and professionals without experience:
Copywriter - 20000 rub .;
Account Manager - 25000 rub .;
PR-manager - 25000 rub .;
artist-designer - 25000 rub .;
Creative Director - 70,000 rubles.
Lowest zarplatyPo estimated HeadHunter, the lowest salary, which is offered today to those skilled in the field of communications - 10,000 rubles. There were even a job for marketers - 5000 rubles for half-time. Advertising sales manager may offer the minimum salary, plus interest, but in a crisis with falling sales percentage may not produce the desired income. Assistant in the advertising industry by offering 14,000 rubles.
via www.superjob.ru/
