Advertisers wrote a letter to Gryzlov, Fradkov and Sobyanin with a request to withdraw the amendments to the law "On Advertising" Bashny.Net

The dispute over 35%. Market participants continue to protest against the new law "On Advertising" On the eve of the second reading amendments to the law "On Advertising", concerning the regulation of outdoor advertising market, the association of advertisers have written letters to the chairman of the State Duma Boris Gryzlov, Prime Minister Mikhail Fradkov and the head of the presidential administration, Sergei Sobyanin with a request remove the project from consideration.

The bill "On Amendments to Art. 19 and 33 of the Federal Law "On Advertising" submitted to the Duma in the fall of last year. The first version of the document stated that the company can get in the competition for more than 25% of permits for the installation of advertising structures in the territory of one municipality (one solution corresponds to one construction) and 25% of permits issued for the entire territory of the Russian Federation. Those who own more than 25% of the market, to avoid competition are offered. Market players already in the letters Fradkov demanded not to allow consideration of amendments, as the "rules of the Bill & lt; ... & gt; violate the constitutional rights of the owner ".

In late December, the deputies have made changes to the bill. The contracts for the installation of advertising structures are still in the competition, but the bar at the suggestion of the FAS was raised to 35%. The other provisions were not changed substantially. As such, the bill was passed in the first reading.

For the second reading it has changed a bit. Now the authors of the bill propose to consider the share of participants on permits and for the aggregate area of ​​their surfaces and competitions to distribute not only new, but also old places. The minimum rental period of one design is increased to five years.

Yesterday, on behalf of the Advertising Federation of Regions, the Committee on the outdoor advertising RACA, the National Association of outdoor advertising and information professionals in the Union of outdoor advertising letters were sent to the leadership of the State Duma, the government and the presidential administration to re-request to remove a bill from consideration.

For example, the letter's authors resent the need for revocation of previously issued permits for the installation of structures (if the owner's consent has been obtained without bidding). These amendments will affect the market, because radically change the established principles of its formation ", - said chairman of the Committee on the outdoor advertising ACAR Andrew Berezkin. The general director of the agency "Vera Olympus" Dmitry Dyumin adds that the small players who are in the "blind" highway in the municipality several billboards recognize monopolies and they will go and there will be no replacement. A CEO Igor Automediagroup Gursky believes that the law will hit major players: NewsOutdoor and Gallery. This bill is not directed against our company, and we are not a monopoly, said the deputy director of Gallery Dmitry Gritsenko. However, he adds that supports the adoption of these amendments, as well as transparent competitive bidding. Among NewsOutdoor declined to comment.

According to marketing agency "Espar-Analytic", the market for outdoor advertising in 2006 amounted to about $ 1, 2 billion. The biggest players - the company NewsOutdoor (about 20% of the market) and the Gallery Group (10%).



via www.vedomosti.ru/