ABOUT! BBDO Moscow has come up with how to convey a change of taste alternating images Bashny.Net

OAO "Moscow city advertising" commissioned by advertising agency Mediaedge: cia has implemented the project on a non-standard format banners, banners for the company Wrigley.
As described in the company's website, the purpose of marketing a solved problem is bringing to market a new product - a chewing gum


Eclipse Fusion «Watermelon-Mint", have unique properties - is gradually changing tastes.

A distinctive feature of this campaign is that previously banners necking were used to create this effect, and on such a scale, and the fact that a group of products which include Eclipse, traditionally used in outdoor advertising format panels 3 × 6.


For maximum effect, it was first used format banners, banners, in combination with non-standard technological methods allowed to achieve dominance of the brand in the long territory. As conceived by the agency's potential customers would have to "feel" the change the taste of chewing gum using alternating the direction of travel of images and slogans. The model developed by agency BBDO.











Total for the project were involved in 11 banners banners on a site-by Turgenev Square on Sakharov Avenue, crossing the Garden Ring Road and further down the street Masha Poryvayeva Square "three stations." The advertising campaign was launched on April 11 and will last 10 days until April 20 inclusive.



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