Rabbits suicide can not survive perfection chocolate Gelazzi

Looney Advertising Agency has developed a comprehensive campaign for the network of Italian cafes Gelazzi - «Chocolism» .In campaign includes prints, outdoor advertising, POSM and guerrilla activities.

The slogan - "Makes all other chocolate feel hopelessly inferior».


During the "partisan" chocolate bunnies picketed the local restaurants, holding in the paws of banners with the slogan "Save the rabbits' suicidal rabbits were placed on cities, and specially designed traveling" theater Shokolizma "represented in public tragedy with a chocolate bunny in the title role. < br />
Prints supports the main idea of ​​communication: they are disappointed in myself and living rabbits were sealed in the last moments of their lives.
















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