Fruktomobili in town! DDB Milan makes fragrant streets

Fragrant cars without windows, without doors - giant fruits are moving around the city in the new prints for car freshener Arbre Magique.



"With Arbre Magique world smell better!" - Say the prints. The metaphor is clear: to sit in the car, hang a "Christmas tree", and the world will be transformed into the Garden of Eden. Himself your car turns into a juicy lemon or tasty Malinka. Just be careful how not to take a bite bonnet.






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