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"Money, as children grow unnoticed!" Children in the role of money in advertising Kazakh bank
45-second video was developed by the Agency in the framework of the campaign for the product "Deposits" Halyk Bank of Kazakhstan and broadcasted the central TV channels of Kazakhstan: First Channel Eurasia, KTK, Rakhat; and channels of the cable network Alma TV.
"Is your money more to you than your children? You do every day trust the kid kindergarten. So why do not you entrust your money to the People's Bank ?! ", - explained the idea of the agency Website The Fifth Floor.
RA The Fifth Floor has decided to base the movie metaphor that clearly and distinctly reflects a such a thing as "reliability". She was found in the form of kindergarten:
Children - the most precious thing we have. And even at the time, but we can trust them not for everyone. Where do you usually give your child? That's right - in kindergarten. Every morning you take him there. There he was being watched, fed and nurtured. It takes a month, six months, a year ... and suddenly you realize that it is not noticed how your child has grown. I>
The same thing happens in the plot of this movie. Here are just a child instead of people lead by the hand banknotes and kindergarten becomes a bank. Instead, teachers and nurses - the bank's employees. And your money does not just live in a safe place, but also growing. And you - peace of mind and confidence in their safety.
Also as part of this campaign, in addition to the basic information tools to promote the product by the Agency in cooperation with the People's Bank were developed and a short version of Internet video communicates the benefits of the People's Bank as compared to the commercial banks.
RA The Fifth Floor:
Creative Director: Artem Kalyuzhny
Copywriter: Ildar Khaibullin
Technical Director: Alexander Sabitov
Director Customer: Anna Tyutkova
Account Manager: Elina Tea, Fu-Chi
Productions:
Sataifilm
Director: Ahan Sataev
Operator: Hassan Kydyraliev
Music: Freecadelic Jah
via www.adme.ru
"Is your money more to you than your children? You do every day trust the kid kindergarten. So why do not you entrust your money to the People's Bank ?! ", - explained the idea of the agency Website The Fifth Floor.
RA The Fifth Floor has decided to base the movie metaphor that clearly and distinctly reflects a such a thing as "reliability". She was found in the form of kindergarten:
Children - the most precious thing we have. And even at the time, but we can trust them not for everyone. Where do you usually give your child? That's right - in kindergarten. Every morning you take him there. There he was being watched, fed and nurtured. It takes a month, six months, a year ... and suddenly you realize that it is not noticed how your child has grown. I>
The same thing happens in the plot of this movie. Here are just a child instead of people lead by the hand banknotes and kindergarten becomes a bank. Instead, teachers and nurses - the bank's employees. And your money does not just live in a safe place, but also growing. And you - peace of mind and confidence in their safety.
Also as part of this campaign, in addition to the basic information tools to promote the product by the Agency in cooperation with the People's Bank were developed and a short version of Internet video communicates the benefits of the People's Bank as compared to the commercial banks.
RA The Fifth Floor:
Creative Director: Artem Kalyuzhny
Copywriter: Ildar Khaibullin
Technical Director: Alexander Sabitov
Director Customer: Anna Tyutkova
Account Manager: Elina Tea, Fu-Chi
Productions:
Sataifilm
Director: Ahan Sataev
Operator: Hassan Kydyraliev
Music: Freecadelic Jah
via www.adme.ru
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