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Mannequins will live, and people - to die. Shocking social campaign
Publicis Helsinki and their clients The Finnish Ministry Of Transport (Ministry of Transport and Communications of Finland) have teamed up with the winners of The Cannes Young Director's Award in 2005 Alex & Steffen of SPY films, to create a unique, nothing on a similar television campaign. < /
With the help of sophisticated animation techniques and the last time in the new spot was animated world of mannequins, which are used in crash tests. They wake up in the morning, breathe, enjoy every day and go to work, where people are stubborn in any did not want to use seat belts.
The slogan of the campaign - «Even dummies wear seatbelts» (Even dummies fastened).
- This video, which may be a little shocking to society, conceived by us as an appeal to young Finns and should create excitement around the topic of safety behind the wheel. She deserves it - says the concept of Anthony Walsh, Executive Creative Director Publicis Helsinki.
The creative team Tomi Winberg and Sami Antilla is well known in Finland for its clever work with a clear strategy, and this spot - not the exception.
via adme.ru
With the help of sophisticated animation techniques and the last time in the new spot was animated world of mannequins, which are used in crash tests. They wake up in the morning, breathe, enjoy every day and go to work, where people are stubborn in any did not want to use seat belts.
The slogan of the campaign - «Even dummies wear seatbelts» (Even dummies fastened).
- This video, which may be a little shocking to society, conceived by us as an appeal to young Finns and should create excitement around the topic of safety behind the wheel. She deserves it - says the concept of Anthony Walsh, Executive Creative Director Publicis Helsinki.
The creative team Tomi Winberg and Sami Antilla is well known in Finland for its clever work with a clear strategy, and this spot - not the exception.
via adme.ru
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