20, the most powerful sotsialok

A well-made advertising attracts your attention and will remain in memory for a long time, and this is the effect that social issues is needed. To make people think and inspire action - the first step on the way to significant changes.

We are in the Website have collected 20 examples of social advertising, which struck us this year.

Telephone wall h3>





The company Ogilvy in Beijing created a campaign that shows the place in our lives take gadgets. The slogan of the campaign: "The more we talk, the less we communicate».

Social advertising against smoking h3>

The project operator of outdoor advertising Russ Outdoor, together with creative agency MILK within the social project "anyway ?!". The purpose of the campaign - to draw the attention of young women and expectant mothers at risk of infertility caused by smoking.

Speed ​​kills h3>



"Speed ​​kills" - this slogan has repeatedly been used in campaigns. Advertising agency Western Cape Government complemented the idea of ​​a correct picture.

Do not be a cad h3>



French company RATP, which runs Paris public transport, launched a social advertising that encourages people to respect other passengers.

Feeding the hungry is easier than you think h3>

The agency TBWA \ Hunt \ Lascaris (Johannesburg, South Africa) - author of the harrowing social advertising that urges to help the starving.

Stop the violence: do not sit behind the wheel drunk h3>

Brazilian Agency Terremoto Propaganda posters in their social against drunk driving showed a new perspective on this exciting challenge.

Past such ads will not pass h3>

Such an original way to collect garbage invented Hubbub organization from the UK. The project encourages smokers to vote on a variety of topics, putting butts in separated containers.

Your child is eating the same thing you are h3>

Social programs created by creative agency Paim commissioned by the Brazilian Society of Pediatricians (SPRS). Posters really convincingly demonstrate how eating habits can affect mothers to the problems that may arise in children in the future.

No child dreamed of becoming a fat adult h3>

Social advertising on the problem of obesity, from the agency LatinWorks (Austin, USA) tells how obesity causes to abandon their desires.

We have a house garbage h3>

Another social advertising within the project "anyway ?!" urges us not to litter on the streets.

The fact that you spend two minutes, it can live for two days h3>

Colgate-Palmolive launched a campaign on the economic use of water resources.

Brand logos take on new meaning h3>



Social advertising Mozambique Fashion Week against fur coats and other fur products, to ban the use of ivory and rhino horns are unlikely to stop poachers. But maybe it will make customers think?

Think for two h3>

Advertising agency Red Pepper from Yekaterinburg in their social sphere calls not distracted driving, especially during school holidays.

Toys against child labor h3>



In the social sphere of the Portuguese organization APAV toys are engaged in that many children are forced to do all over the world - they work. Teddy bear at the sewing machine and the Teletubbies, dear gentleman cleaning shoes, make a lasting impression.

When you see tuna, imagine panda h3>

Singapore agency Ogilvy & Mather encourages us to think: what if in place of tuna will panda?

Do not talk on the phone while driving h3>

The Indian agency Mudra Group, in its not very pleasant, but very effective advertising encourages drivers to be careful driving and talking on the phone, which may lead to irreparable consequences.

Laiki not work h3>



Social advertising from Singapore agency Publicis: «Laiki not help. Become a volunteer. Change your life ».

Buckle up, save your life h3>

Canadian advertising agency SAAQ has developed posters with the slogan "Fasten. Live ", urging drivers to wear seat behind the wheel.

Be a man h3>

The idea of ​​creating this social advertising occurred Petersburger Cyril Korobkin when his pregnant sister told me that on the subway for four stops her no one gave way.

Drank? Choose who you're lucky h3>

Icelandic social advertising offers tipsy citizens to immediately determine the transport and choose the taxi, police, ambulance or funeral home. The wise and to the point!

Photos in the preview: livejournal

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