DDB, Duesseldorf have developed an unusual guerrilla campaign for superglue Henkel Pattex Glue.
The aim of the campaign was to demonstrate the main advantages (and, at the same time, and slogan - "glue everything") glue Pattex. As a result of the efforts of the brain were born here such here wonderful pieces of vases, which miraculously came together, but only at a certain angle. According to the agency, this installation is not only caused the effect of word of mouth, but also became the most excellent PR for the brand.
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