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You broke the vase? It depends on which way you look.

DDB, Duesseldorf have developed an unusual guerrilla campaign for superglue Henkel Pattex Glue.

The aim of the campaign was to demonstrate the main advantages (and, at the same time, and slogan - "glue everything") glue Pattex. As a result of the efforts of the brain were born here such here wonderful pieces of vases, which miraculously came together, but only at a certain angle. According to the agency, this installation is not only caused the effect of word of mouth, but also became the most excellent PR for the brand.







via # image5232055
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...
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...
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...
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...
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 "Lips ears want to whisper." Sincerely copywriting Amlinsky for "Betalink"  Orange in advertising Beeline operator Orange.