"Lips ears want to whisper." Sincerely copywriting Amlinsky for "Betalink"

The movie "Betalink-Samsung" created in the genre of romantic polulyubitelsky video.

How to tell the agency website, simple and naive poetry with animation transform it into a sort of «Poetry Video» by analogy with the music video.


- Our task was to create a light romantic mood of spring and love without straight "pushing - pushing" the advertised product. Positive emotions and fun association, evokes the animation part of the work on the creation of the spring, a little hooligan nastroeniya.Odin of the heroes of the movie - the phone Samsung F 300 Music Edition is present there in the form of non-intrusive "product placement».

The role of the phone as an intermediary between the lovers, highlights the superiority of gadzhetami.Pri emotions that the viewer an idea of ​​Betalink formed as an emotive brand, and along with the impression of features that it offers.



Creative Group:

Creative Director, Copywriter: Andrew Amlinsky

Art Director Adeline Amlinsky

Artists: Roman Sazykin Oleg Matrohin Natasha Sivka,

Flash Animation: Roman Sazykin

Music: Denis Pozharsky

Photographer: Mikhail Konchits

Director and cameraman: Marina Gornostaeva Nicholas Lariontsev Arsen Maklozyan

Production: The company «Amlinsky - creative strategy»

Post-production: the company "Netskino»

via www.adme.ru