Bashny.Net
Lowe Adventa told both men to defeat dandruff and not to become bald - new movie Clear vita ABE Men
Bashny.Net
The Russian broadcast a new video campaign CLEAR vita ABE (Unilever), adapted from the agency Lowe Adventa.
In addition to the main line, Clear vita ABE is the first line of shampoo Clear vita ABE Men, designed specifically for men.
The emphasis placed on communication in a report to the consumer the idea that the scalp of men and women has significant differences.
"As we strive to deliver communications that Clear vita ABE - this is not another anti-dandruff shampoo. This advanced integrated approach to beauty and health of the hair of the scalp, "- says brand manager brand Clear vita ABE Xenia Baturina.
Development of advertising strategy and creative concept - Lowe Bangkok, Thailand (part of the network of Lowe Worldwide).
In Russia, the development of tailored integrated advertising campaign spends Lowe Adventa and brand team Unilever Russia.
Brand Communication actively built up in a variety of media channels: TV, press and point of sale, Internet and outdoor advertising.
via / lowe_adventa / 2007/05/11/17714 /
In addition to the main line, Clear vita ABE is the first line of shampoo Clear vita ABE Men, designed specifically for men.
The emphasis placed on communication in a report to the consumer the idea that the scalp of men and women has significant differences.
"As we strive to deliver communications that Clear vita ABE - this is not another anti-dandruff shampoo. This advanced integrated approach to beauty and health of the hair of the scalp, "- says brand manager brand Clear vita ABE Xenia Baturina.
Development of advertising strategy and creative concept - Lowe Bangkok, Thailand (part of the network of Lowe Worldwide).
In Russia, the development of tailored integrated advertising campaign spends Lowe Adventa and brand team Unilever Russia.
Brand Communication actively built up in a variety of media channels: TV, press and point of sale, Internet and outdoor advertising.
via / lowe_adventa / 2007/05/11/17714 /
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