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The gray in his beard - devil in the hood? Serious fun Volvo road
Bashny.Net
Studio INTERspectacular, which has earned its fame does not consider stereotypes humorous and innovative creativity, added a bit of fun in a new video Volvo S40.
The concept of spot called «World of Fun» created by Euro RSCG NY. The new campaign is to breathe a little more carefree and fun in a strict and conservative brand Volvo.
In the story, video, car rides on the road awash in black and white to paint robots. S40 brilliantly dodging their iron arms, heavy legs, and in the final goes into the gap between the small squadron of planes animation.
- Volvo cars are known for all its exceptional security - komentiruet concept Luis Blanco, Co-Creative Director INTERspectacular. - In a new video, we were asked to focus the audience's attention on high-speed qualities and sporty S40. And do not forget about entertainment and the game, the two components, which are not so long ago appeared in the marketing strategy of Volvo.
- This project was a great chance for us to create a great cartoon characters - this is something on which we focus our attention in the last few years - adds Co-Creative Director Michael Uman. - We came up with a black and white robots and animated them using Maya.
via adme.ru
The concept of spot called «World of Fun» created by Euro RSCG NY. The new campaign is to breathe a little more carefree and fun in a strict and conservative brand Volvo.
In the story, video, car rides on the road awash in black and white to paint robots. S40 brilliantly dodging their iron arms, heavy legs, and in the final goes into the gap between the small squadron of planes animation.
- Volvo cars are known for all its exceptional security - komentiruet concept Luis Blanco, Co-Creative Director INTERspectacular. - In a new video, we were asked to focus the audience's attention on high-speed qualities and sporty S40. And do not forget about entertainment and the game, the two components, which are not so long ago appeared in the marketing strategy of Volvo.
- This project was a great chance for us to create a great cartoon characters - this is something on which we focus our attention in the last few years - adds Co-Creative Director Michael Uman. - We came up with a black and white robots and animated them using Maya.
via adme.ru
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