A couple of hundreds of crash tests and Advertising Volvo XC60 is ready

Concern Volvo and Arnold Agency launched an advertising campaign in the US for the Volvo XC60. Cars equipped with City Safety, which independently stops the machine when the threat stolknoveniya.Shvedskogo automaker can truly be called "moved to safety" - from one year to the concern spend crazy money on research and improvement of this indicator in their cars. Now they have become sponsors of a system that simply does not crash into another car.

The minute video Volvo sat on his favorite skate Boston agency Arnold. For visuals spot were selected the most scenic shots crash testing Volvo cars in their entire history. Just 42 seconds into the Arnold managed to cram so many shots, breaking machines, which in the end is already beginning dazzled. Go to the surprise of the people conducting the test drive of the new XC60, and to demonstrate the possibilities of the new system, it suggests to us that it was crash tests resulted in Volvo's this technological breakthrough. «Volvo, which could stop herself. Finally, "- this is the slogan of the campaign.



via adme.ru