Running with the wild animals - not the most difficult test for Rexona. Lowe Adventa adapts American creative

Lowe Adventa adapted for the Russian market creative agency Lowe Lintas & Partners North America - movie «Pamplona» deodorant Rexona (in the US market - Degree) in the video proihodit .Deystvie in the Spanish city of Pamplona, ​​famous for its San Fermines festival, when hundreds of men in white shirts and red scarves run through the streets of the town from the angry bulls. In the video, the man did not run from the bulls and wolves, bears, rhinos and even jealous husbands.

Duration of the original version of the video - 60 seconds to broadcast in Russia, it halved, leaving almost all the twists and turns of the plot, except for one: the US version after PEC-shot audience break from their seats and ran to the winner, and the voice-over says: " One day he'll need ».







The original version of the video:




Material on the site is the original version of the video:


Many problems to your armpits - emergencies in advertising deodorant Degree

via www.adme.ru/tv-spot/2007/05/02/17482/