Toad turns into a man! Realistic details of the process - in the video of the Belgian National Lottery

The Belgian National Lottery has launched a local campaign to promote draws and Subito Presto.

The message inherent in the commercial, aired in early April, is to provide a get rich quick scheme. According to the creative concept developed by the Brussels agency LG & F, Subito and Presto - the magic ability to quickly get money.

On a plot of roller girl arrives on shore forest stream to turn a frog into a prince. The style and the plot infomercial does not correspond with the traditional "cheap popular" humor, which is peculiar to the traditional campaigns of various national lottery.

Tagline: "We do not always want to wait».





via adme.ru