The Unbearable Lightness of the car. DDB Barcelona inflated and tied to a string VW New Beetle

DDB Barcelona for the promotion of the Spanish market VW New Beetle released movie "Balloon».

The idea of ​​the ease of the machine as a balloon, obviously, is in the air: at the beginning of this week Ogilvy London and Ford presented the video for the Ford Mondeo, where the old and no longer required the owners of the machine rises to the sky on a bunch of balloons, and DDB Barcelona gave lightness directly advertised the car: VW New Beetle.



The young man goes through the city, attracting the attention of people who look at him in surprise. He carries on a string "ball" - a full-size and absolutely realistic "Beetle».




Tagline: «Some people do not really want a car» - «Some people do not really need a car»







Agency: DDB Barcelona

Executive Creative Director: Jose Mª Roca de Vinyals
Art Director: Xavi Sitjar
Copywriter: Isahac Oliver
Agency Producer: Vicky Moñino
Director: Erik Morales
Production: GOT FILMS
Original Music: Devendra Banhart, «Santa Maria da Feira»

via www.adme.ru/ford/2007/05/23/18054/