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Tomachcho - Macho among ketchup. The new brand of ketchup entered the Russian market
Bashny.Net
Kazan Oil Factory, one of the largest Russian producers of oil and fat products belonging to the group "Nafis", brought to market a new ketchup "Tomachcho».
As described in the company's website still Kazan ketchups were presented on the shelves only umbrella brand «Mr.Ricco» in the high-price segment. The new brand is positioned in the middle segment, competing with such brands as "Krasnodar", "My Family" and "Picador". The assortment of the brand includes four varieties of ketchup in the package "Doy-pack": "Brazil," "The Mexican," "Chilean" and "Bulgarian».
The first advertising campaign of the new ketchup, aimed primarily at increasing the awareness of the brand, was launched with a short 10-sekudnym roller under the slogan "Tomachcho. Macho among ketchup! ". The video will be broadcast for several months in the main federal channels: "First", "Russia", "Home" and "CCC". Production of roller carried by the studio AC Production.
According to the Head of Marketing Department of JSC "Kazan Fat Factory" Catherine Kurash, the brand name "Tomachcho" - derived from two words: "tomato" and "macho»:
- In the future, we expect to generate around an attractive brand for this product category images. Tomachcho - a "macho among ketchup", imposing, strong and confident man, the conqueror of female hearts, Latin American fervor, intensity and richness. We believe that the brand will draw attention to the active open to new customers who want to get the most out of life, - said Ekaterina Kurash.
via # image3129955
As described in the company's website still Kazan ketchups were presented on the shelves only umbrella brand «Mr.Ricco» in the high-price segment. The new brand is positioned in the middle segment, competing with such brands as "Krasnodar", "My Family" and "Picador". The assortment of the brand includes four varieties of ketchup in the package "Doy-pack": "Brazil," "The Mexican," "Chilean" and "Bulgarian».
The first advertising campaign of the new ketchup, aimed primarily at increasing the awareness of the brand, was launched with a short 10-sekudnym roller under the slogan "Tomachcho. Macho among ketchup! ". The video will be broadcast for several months in the main federal channels: "First", "Russia", "Home" and "CCC". Production of roller carried by the studio AC Production.
According to the Head of Marketing Department of JSC "Kazan Fat Factory" Catherine Kurash, the brand name "Tomachcho" - derived from two words: "tomato" and "macho»:
- In the future, we expect to generate around an attractive brand for this product category images. Tomachcho - a "macho among ketchup", imposing, strong and confident man, the conqueror of female hearts, Latin American fervor, intensity and richness. We believe that the brand will draw attention to the active open to new customers who want to get the most out of life, - said Ekaterina Kurash.
via # image3129955
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