Oprah Winfrey presented the updated New Beetle

German Volkswagen Group paid $ 7 to $ 9 million for that new car New Beetle model range in 2012 was presented in a talk-show host Oprah Winfrey. Such a high amount due to the fact that the transfer of the "queen of the talk show" crazy enjoys popularity in the United States. Many brands tend to shine in the show teledivy to bask in its glory. Ironically, as a platform for the presentation of the updated "Beetle" was chosen by Oprah transfer. Manual Volkswagen has repeatedly stated that the updated design of the car should be like the male audience. Who among buyers New Beetle 70% of women. The first New Beetle, which was put into production in 1998, was much softer and more streamlined than its historical ancestor. So he came to the liking of the female audience, and almost completely ignored the strong half of humanity. Model 2012 to its appearance closer to the prototype. As designers hope, a face like men. Marketers apparently decided not to risk it and the first thing presented New Beetle loyal audience. In the eyes of the men presented on Oprah just do not add points.