The rating results: TOP-100 leading web studios 2007

Research and method for constructing a rating
Disclaimer
Final Rating TOP-100 leading web studios Runet
Comments and analysis
General trends
Regions
Countries
Russia on districts
Comments of experts and representatives of the TOP-10 a-posteriori

Research and method of constructing the rankings h4> As part of our project was carried out large-scale study of the market development of sites in RuNet. In addition to our own data expert group Tagline, we are invited to participate in the survey of representatives of web studios and a number of peer experts. Pre-registration phase in the project has been more than 300 studios, in preparation of research results and rankings were processed more than 250 received questionnaires with answers to questions on the market.

If a general overview of the market, its trends and analysis of quantitative indicators is based on survey data and on its own research, the rating was formed solely on the results of a survey of experts.

All the experts were asked to name the 10 market leaders in the development of sites for the company's turnover (market share) and place them rating points from 1 to 5. summing the points scored by each company to all profiles and the overall rating was formed.

After the counting of votes was implemented automatic and manual check for scores rating, which is based on the results from the various companies implicated in the mutual deliberate increase positions, it was shot more than 100 rating points (for a total amount of points scored first hundred studios - 5000).

Disclaimer h4> I would like to separately emphasize that our top - expert. This means that it is based on the opinion of representatives of studios and independent experts that looks like the distribution of the market leaders. It is worth remembering that this method does not provide a 100% guarantee that the result matches the real distribution of turns. This happens for several reasons, which must be borne in mind, analyzing Rating:

Oversize position of companies that are actively PR-activity, the brand and projects which are "at the hearing." Thus, the company leading the active promotion of its activities can be ranked on a higher position than the less publicized "gray cardinal" with high turnover. Oversize positions of the companies with which respondents most often overlap in their activities - common projects, tenders and so on. For example, there is nothing strange that the representatives of the regional studios often put ten studio leaders in their regions (though their turnover can be clearly below Moscow companies) - are simply more likely to intersect with them in the work. The practice of ranking in this year showed that many studios are guided by the position of their competitors in the SERP, considering (partially well founded) that business companies are in first place on key demands, developing more actively than others (other things being equal, it is and there is). You should also note that in the framework of the rating it easier to vote for the studio, got the general list (this is the studio, pre registration + last year's TOP-10), the rest of the company had reported in the category "other". Unfortunately, the lack of transparency of the market does not allow to calculate the turnover of the company directly to make a real picture of the turnover, which is why we resort to expert judgment. We have provided information is true, it is only necessary to understand clearly what it represents - and it reflects the opinion of representatives of the professional community leaders on the distribution of market share creating websites.

However, it should be noted the positive progress in terms of increasing market transparency. We hope that next year, deepening the analytical aspect of his work, as well as using (and try to influence it) a favorable change in the market situation, we can give a real objective assessment of the company's turnover leaders.

Final Rating TOP-100 leading web studios Runet h4> # Studio site URL Rating score change of position for the year 1 Lebedev Studio www.design.ru 658 0 2 Actis Systems < / www.actis.ru 552 0 3 RBC-Soft internet.rbc.ru 401 + 1 4 Defa gruppe strong > www.defa.ru 393 - 1 5 strong > ADV / web-engineering www.adv.ru 282 < / 0 6 X-Project www.x-project.ru 156 + July 4 Dot www.dot.ru 135 - 1 8 Promo Interactive www.promo.ru 113 + September 6th Dominion www.dominion.ru 108 + 14 October PRIOR.ru www.prior.ru 103 + November 12 Articul Media www.articul.ru 102 - February 12 Individ www.individ.ru 97 0 13 TechArt www.techart.ru 90 - June 14 Matik www.matik.ru 73 + 15 October Redkeds www.redkeds.ru 70 new 16 Demis group www.demis.ru 68 +26 17 ADT Web solutions www.adt.ru 66 - February 18 Red Graphic Systems www.redgraphic.ru +31 19 63 AIST www.aist.ru 62 + 20 November QSOFT www.qsoft.ru 61 new 21 UMI Studio www.umistudio.ru 60+ 29 22 Web Division www.webotdel.ru 56 new 23 Group Swallowtail www.machaon. ru 55 new 24 XAN www.ksan.ru 53 new Biplane 25 www.biplan.ru 48 new 26 Atilekt www.atilekt.ru 41+ September 27 Ingate www.ingate.ru +16 28 38 Studio THEY www.ony.ru < / a> 36 29 new advertising agency Grape www.grape.ru 35 new 30-on-Orange web www.orangeonweb.com 34 new 31 Integreyt www.integrate.ru 33 +8 32 Vipro www.vipro.ru 32 +4 33 AIC Media Solutions www .aic.ru 31 - 20 34 Creative Agency Lebrand www.lebrand.ru 30 new RBS-35 Design [WebProfy] < a href = "http://www.webprofy.ru"> www.webprofy.ru 29 new 36 Aero www.studioaero.ru < / a> 28 new 37 Notamedia www.notamedia.ru 25 new 38 Lenvendo www.lenvendo.ru 25 new 39 DesignPark www.designpark.ru 24 - 14 40 JetStyle www.jetstyle.ru 22 new 41 Avesta Design Studio www.avestadesign.ru a > 22 new 42 Zero www.zero.ru 22+ 4 43 Studio 6 floors www.6floor.ru 21 - 24 44 Nile Studio www.nile.ru 20 new 45 Interno Creative Agency < a href = "http://www.interno.ru"> www.interno.ru 20 new 46 Made www.studiomade.ru < / a> 19 new 47 Creative Group bolotov.ru www.bolotov.ru 19 - 39 48 Internet agency «Artus» www.artus.ru 19 - 31 49 RA Maniacs www.maniaco.ru 18 new 50 Redbee www.redbee.ru 17 new sites on the Internet 51 www.mediasite.ru 16 new 52 TeleType www.teletype.ru 16 - 34 53 Iji design www.iji-design.ru 15 new 54 RealWeb, Internet agency www. realweb.ru 15 - 26 55 Artvision www.artvision.ru 15 new 56 Astronim * www.astronim.ru 15 new 57 Amiro.Studio www.amirostudio.ru 14 new 58 Wolves Studio www.artvolkov.ru 14 new 59 "CETIS» www.cetis.ru 14 new 60 Center Web solutions www.cwr.ru 14 new 61 Affect www.affect.ru 14 new 62 Euromedia www.euromedia.ru 14 63 new GenesisDesign www.genesisdesign.ru 14 new 64 Futurico www. futurico.ru 14 new 65 Nimbler www.nimbler.ru 13 new 66 Good Design www.kulish.ru 13 new 67 TRINET www.trinet.ru 13 new 68 MBS Group www.mbsgroup.ru 13 new 69 Matepuana project www.matepuana. com 12 new 70 PromoGroup www.promogroup.ru 12 new 71 Twin px design www.twinpx.ru 12 new 72 UNISOFT www.usw.ru 12 new 73 iPartner www.i-partner.ru 11 new 74 Victory SA www.victory-sa.com 11 new 75 Web2b www .web2b.ru 10 new 76 PiterDizayn www.piterdesign.ru 10 new 77 InterLabs www.interlabs.ru 10 new 78 1AIM www.1aim.ru 10 new 79 Information Center Technology «index.art» www.index-art.ru 10 new 80 advertising agencies «Airos» www.airos.ru 9 new Workrocks workrocks.com 81 9 82 new information solutions company "ALTASIB» www.altasib.ru 9 new 83-Style Media www.m-st.ru 9 new 84 Blackbox www.blackbox.ru 9 new 85 Web-studio Diogenes www.diogenes. ru 9 new Peterlink Web web.peterlink.ru 86 9 - 39 87 Cosmos Web www.cosmos-web.ru a > 9 new 88 PROFLAYN www.prof-line.ru 8 new 89 IPI www.ipi.ru 8 new 90 INTERNET FACTORY www.ifabrika.ru 8 new 91 Traffic traffic.spb .ru 8 - 71 92 Unbound Lab www.unlab.ru 8 new 93 Artists DEPARTAMENT www.departament.com 8 new 94 AVPROMO www.avpromo.ru 8 new 95 Kelnik Studios www.kelnik.ru 8 new 96 ArmexDesign www.armexdesign.ru 8 - 55 97 Studio Pirogov www.pirogov.ru 8 - 56 98 Two heads www.2heads.ru 8 - 61 99 Volex online agency volex.spb.ru 8 new 100 Forsyth www. forsite.ru 8 new

Comments and analysis h4> TOP-5Studiya Lebedev did not give the leadership to any of the closest competitors, gaining 658 points. This is logical - ALG remains the most popular brand on the market of website creation, a company with one of the highest budgets in the market and consistently high, with few exceptions, the quality of work. It should be noted that the subsidiary ALG - Studio Teletype (16 points) showed little activity in the market, has lost 34 positions in the ranking and won modest 52nd place.

The top five remained unchanged, but it took one permutation - RBC Soft (401 points) was able to bypass Defa gruppe (391 points), although the difference is so small that the two companies have virtually divided the 3rd and 4th places.

ADV / web-engineering, as well as last year, surely closes the top five, but with a decent gap from its closest competitors.

TOP-10B Top-10 in our ranking, on the contrary, there have been very significant changes compared to the previous year.

The most significant events include growing X-project from 10th to 6th place (156 points), and the rapid rise of the ten Samara studio Dominion on the 9th place (108 points), which was able to get around in the ranking of number of large Moscow and All St. Petersburg studio. It is worth to say that there is a significant increase in the Dominion merit of his PR-activity in the market because, according to our estimates, the actual turnover of the studio is still below most of the companies included in the top twenty.

DOT Agency lost one position, while taking a decent 7th place (135 points).

Promo Interactive has entered the top ten on the 8th place (113 points), up 6 positions in comparison with last year.

The only representative of large network RA - PRIOR.RU showed a good growth rate, ranking the 10th place (103 points), rising to as many as 12 positions compared to the previous year.

TOP-20Articul (102 points) has lost two positions at the same time taking a fairly high 11th place with a lag of RA PRIOR just 1 point.

Individ (97 points) kept the 12th place. Stability, as they say - a sign of excellence.

Techart (90 points), the company is traditionally strong in search engine optimization, but it almost did not announce new websites, regularly dropped by 6 positions, finishing 13th.

Matik (73 points), climbed 10 positions up in the ranking taking 14th place. Pretty young company, we noted last year, showing a good growth rate and will soon be able to seriously compete with the old-timers of the market.

In 15th place is the studio Redkeds (70 points), the first representative of the companies which were not included in last year's ranking. Such an impressive start is caused by the high quality of the company, which are usually created with a great abundance of multi-media elements, animation and 3D.

16th place - Demis Group (68 points), increased its score by 26 positions. According to our estimates, a significant increase is largely due to a good position in the search results on the key related to the creation of sites.

17th place - ADT (66 points). The company lost two positions, however, against the backdrop of a period of stagnation, this is a pretty decent rate. It is also worth noting that the recent ADT could release some strong projects, which increased his reputation among his colleagues.

18th place - Red Graphics System (63 points). Record growth in the 31 position and the first studio in the ranking, which started its business not in Russia and in Belarus. Now, however, the company has an office in Moscow.

19th place - AIST (62 points). The rapid growth of 11 places up compared to last year. And the first company in the ranking - the manufacturer alienated boxed CMS (NetCat).

20th place - QSOFT (61 points). Closes twenty as a new company. Quick start, according to our estimates, due to the high status among the community of studio partners Bitrix, which confirmed a number of victories in major tenders for the creation of sites on this CMS-system.

Improving positions in the middle of the middle of the rankings spiskaV number of companies have also shown good growth: an increase of 29 positions of the company UMI-Studio (another manufacturer of boxed CMS), 16 positions rise of Ingate. Also, a number of newcomers ranking (not the market), immediately take quite a high position among the top half of the rankings - Web Otdel, Swallowtail Group, Internet Laboratory XAN, Biplane, etc.

Lowering pozitsiyTakzhe it should be noted that a number of companies included in last year's TOP-50 in high positions, this year could not keep them.

A record drop of 39 points suffered a creative studio Bolotov (19 points and 47th place). This is due to the fact that the company is no longer engaged in the development sites to order, and responded to that market.

Also worth noting a drop of 20 positions AIC Media Solution, 31 position Artus, 24 stitches studio "Floor 6" and 26 positions RealWeb.

Generally not included in the rating 2007 several studios from last year's Twenty: City-info, Sema, Metric, Traffic. This is due to the low (or complete lack thereof), the activity of these companies in the market.

Progress golosovaniyaNablyudenie the voting process, its dynamics can tell a lot about the situation in the market. The first 30% of completed questionnaires belonged to the most active part of the representatives of web studios, and the situation that has developed in the first phase, significantly different from the final results, when the questionnaire filled out all of the respondents (more than 50% of the questionnaires were filled only after sending reminders to close the voting period ).

On the specifics - after processing of the first 30% of profiles Actis Systems and Lebedev Studio were almost level, the difference was less than 10 points. If we consider that the first vote the most active and well-informed respondents, not far off the day when the rating will be able to change the leader. It is also worth noting that according to our own data Turnover Actis Systems and Lebedev Studio on site, virtually equal.

Defa gruppe almost throughout the voting was flush with the RBC-Soft, but the first phase is still ahead of its nearest competitor on several points.

ADV / web-engineering held steady in fifth place throughout the voting, but with the 6 th to the 10 th, there were considerable reshuffle.

General Trends h4> Analyzing the rating, you can make some general conclusions about the state of the market. On the one hand, the stability of the top five shows that the market knows their leaders, and they have a fairly strong position. On the other hand, it is seen that within the rating are significant changes in the middle of the list, which likely are not associated with the absence of any activity (or conversely its burst) of particular players, but rather with the PR-component of their activity.

In the TOP-100 included 35 companies, noted in last year's TOP-50, which indirectly indicates an increase in market awareness of their condition. On the other hand, the emergence of a large number of new studios, as well as significant reshuffle within twenty say that the market is quite volatile, and easy to outside influences. Many in the studios react to the pressure of the media rather than based on their own data.

The separation space from the end of the first twenty more than 10 times (and almost two orders of magnitude from the end of the list) is also said that the level of the known average companies are still low, and many are guided only by several market champions. This is also evidenced by the fact that not all members of the studios were able to specify the full top ten, only mention the first 5-6 positions.

Regions h4> As we expected, most of the studios in the TOP-100 - from Moscow. However, the trend growth of the regional studios called us last year, justified. The first non-Moscow studio included in the rating - not from St. Petersburg (Dominion, 9th place, Samara). At the 18th spot is Red Graphics System, originally Belarusian company now has an office in Moscow. St. Petersburg's first company in the ranking - UMI Studio (21 seats).

Generally, among the top 50 studios rankings quite a few studios not from Moscow, and almost all of them are also not from Peter: Jetstyle (39th place, Ekaterinburg), interns (44th place, Rostov-on-Don), Made (45 place St. Petersburg), MediaSite (50th place, Ekaterinburg).



















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