The whole world - theater. Orange building theater sets life

Mobile operator Orange has launched a campaign lonchevuyu «Life, as you like it» - «Life as you like it" worth 13 million pounds sterlingov.Kampaniya, is the second this year, combines the promotion of three new services Orange - Pay Monthly, Pay As You Go, and a new music service «gigsandtours from Orange», which allows customers of the operator to reserve concert tickets 48 hours before the start of total sales.



A series of rollers was developed by agency Fallon London and filmed production house Rattling Stick in South Africa. Each roller is the main character who sings or talks about why he likes this or that service, creating together with friends in this giant theater sets reflecting the essence of the message and the tagline of the campaign - «Life, as you like it».



Rachel Macbeth, head of advertising, Orange: «We are trying to tell a story about the Orange. The last campaign was for the unity of the people, and that of the individual, but we are not moving away from that year adopted the concept of unity »


The campaign launched last week and will involve TV, press, outdoor and online advertising.




At the same time, the Israeli branch of Orange is launching its campaign promoting similar services: 200 minutes of free time.



Shalmor Avnon Amichay / Young & Rubicam: «This time the goal was to bring the utmost attention to a very simple proposal of the operator - 200 minutes of free time. We decided to focus on consumer benefits and express them through this unusual creative concept here ».






via adme.ru