Korobkogolovaya girl collects tribute from the Spanish spoken in the video Orange

European telecommunications giant Orange in the Spanish market continues to adhere to the strategy of orientation to person, its convenience and positive perception zhizni.Agentstvo Vitruvio Leo Burnett developed for Orange light and very pleasant rollers.

- Works Vitruvio Leo Burnett for Orange filled with positive, - representatives of the company that owns the brand, France Telecom, - they are straightforward. But, most importantly, all the spot focuses on people, on consumers. We present the "human side" of technology, because here, in Orange, we believe that the goal of any digital service to make life easier for people.



To launch the service subscriber fees for incoming calls, the agency released a video in which a woman with a pretty cardboard box instead of the head walking around town and talking to different people. At the end of "talk" her companion, get a lot of pleasant emotions, it puts something in the box. So curious way to Vitruvio Leo Burnett transmit message- "matryoshka": mutual values ​​of human communication and new profitable service Orange.



Voice-over: "Every person with whom you are speaking, something you returns. That's why in Orange we want you to talk to all ».





via www.adme.ru/creativity/2007/03/09/15878/