Beer landscapes posters Molson. Eye-catching!!

Canadians from Zig founded the movement "beer patriotism" in the campaign of beer Molson

It's really very beautiful: a thousand hands with mugs of beer form a recognizable and loved ones (probably) every Canadian paintings: Toronto panorama, endless prairie, night forest, the mountains. Molson Canadian is positioning itself as a «True canadian taste» (real Canadian flavor). The main idea of ​​the campaign was an expression through advertising beer incarnation of Canada, its principal geographical features, such as prairies, rocky mountains or the Atlantic coast.























Agency: Zig, Toronto
Creative Director: Martin Beauvais
Art Director: Niall Kelly
Copywriter: Geoff Morgan
Producer: Heather Morton,
Jennifer Dark
Artist: Taylor James



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