"MegaFon" and RA "Instinct" blew the globe to shoot video makabrichesky

OJSC "MegaFon" and RA "Instinct" began promoting a new federal services "geography of communication." The essence of the proposal is that now you can select the tariff option "Regions of Russia" or "country in the world" and to call relatives and friends at a discount. Creative for the campaign developed by the agency Instinct, which recently won the tender for creative services and corporate areas VAS segmenta.Galya Theorin, a strategist: "We faced a difficult task - one idea is enough to explain the" special "benefit of such a proposal. It was decided not to talk directly "called his mother in another city," and turned inside out - "if you do not call back, it means to you this place does not exist" ».

Yaroslav Orlov Creative Director Instinct: «In this project, we have shown ourselves as a super-service agency and the client's words interpreted as a literal command. Said need a crazy roller to break out klatera - went mad and had escaped. ».

"The task of movie lies in the fact that the viewer wondered how his personal world (the world of communication with friends and family) is less than the entire geography of the Earth", - says Dasha Dereglazova, copywriter Instinct, - «and why so hard to pay for the entire world, If you communicate with only a small part of it? »

Art Director Viktor Zhizhin: "We filmed in St. Petersburg with a great team. Everything worked perfectly. And special thanks to Ignacio thanks charismatic scoundrel who just turned into a macabre character ».

For sound, it was decided to take a series of "interpreter macabre." They became famous actor Vladimir Eremin, who voiced Al Pacino in "Devil's Advocate". Dasha Dereglazova: "It's great that all inspired roller. Oleg wrote a great song, and Sergei worked on fine spets.effektami ».

Anya Aphanasenko manager Instinct: «We filmed in a fairly short period of time, but because the client and creative, and everyone else was, so to speak, on the same wavelength, the project was easy enough and left a positive impression».

To display the services market has developed an integrated campaign, which started from July 10, on television, on radio, in the press, the Internet, point of sale, as well as sales representatives supported by shares "MegaFon».

Agency "Instinct" has won the tender for the creative servicing corporate rates Megaphone. Tariffs for consumers were administered by McCann Erickson.







Creative Team Instinct: R. Firayner, Ya.Orlov V. Zhizhin, D. Dereglazova strategy: S.Vladimirov G. Theorin

Accounts: N.Orlova, N. Ermolaeva, I.Kolner, A.Afanasenko, E.YU
Producer: M.Sepiashvili

Client:

A.Ušacka

D.Kesler

Pandora Film:
General producer: Eugene Aronov
Produced by: Kyra Smolin, Olga Ivanova

Director: Ignas Jonynas
Operator: SergeyTrofimov
Actor Dainius Kozlauskas

The voice of "interpreter" Vladimir Eremin

TV commercial Composer: Oleg Litvishko

Sound: Sergey Storytellers



At the same time launched a fashion movie (McCann Erickson Russia):





via adme.ru