Communication on all available poles. McCann Erickson has developed a series of prints for the "Megaphone" Bashny.Net

July 30 began outdoor advertising image campaign "MegaFon-Moscow", developed by the agency McCann Erickson. By placing in Moscow and the Moscow Region 3 prepared the layout. "We have been tasked to create the idea for the outdoor advertising, which would support the TV spot. We had the idea to take the well-known symbol of the "tower", which is in every phone, and show it in an environment where there may be MegaFon subscribers, that is - everywhere, "- says Galina Fedorenko, art director of McCann Erickson.














The campaign began with a video "Melody", located on the air on July 15.








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via / megafon / 2007/07/20/19280 /