Suicide talk about the problem of shortage of donor blood. Bashny.Net

Advertising agency McCann Erickson developed a fun print, which purpose - to convince the people of China do donor activities.

Agency McCann Erickson developed an original interactive print on the problem of shortage of donated blood in China. The agency decided not to use any graphics and avoid cuts in conventional print, forming shapes of two people, one of them falls. The slogan of the campaign is simple - "Saving someone's life today, you save your life tomorrow».







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