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Adidas: Futbol and football. 180 Los Angeles organized a meeting of the American stars of football and Soccer
Bashny.Net
180 Los Angeles developed its Adidas campaign for the US market - as it was the first for David Beckham in the United States.
«Futbol meets Football» connects two important sport and the two stars of each of them: David Beckham, will soon start training in a club Los Angeles Galaxy, with which it is associated five-year contract, and Reggie Bush, a star football player of the New Orleans Saints, met on the field for joint training. Golf universally: one side is made for European football, and the second - for the US. Beckham teaches unpopular in the United States is "soccer" Bush, who, in turn, American football and even puts on the uniform of the club David. They "changed football" and mix them.
In the selection of personnel for the campaign can be traced almost two major American issue in these two sports: Will Bush be the best player in the history of college football (as long as these trends clearly traced)? And whether Beckham will be those who will call in the US interest in soccer, always located in the backyard football and baseball?
Live chat sportsmen lasted over two hours, which later was chosen a few episodes of a total duration of about 15 minutes - can be seen on the campaign website. And also it has been mounted three-minute version for distribution over a network, and thirty-second clip, which subsequently released on television.
William Gelner, executive creative director, 180 LA: «The meeting of David and Reggie has not been pre-painted, the scenario of their actions was not at all - we wanted to athletes and revealed that there was no feeling calculate scrubbed infomercial. It was more than the experience, something opposed to the usual marketing campaign. We just organized a meeting of two sports legends and just give them the opportunity to communicate and interact ».
Stephen Pierpoint, vice president of brand marketing, Adidas: «We wanted to breathe new life to the old dispute: Football against football».
The campaign continues the theme slogan of the global Adidas «Impossible Is Nothing», because, as they say in the agency, it does not put athletes on the podium as a modern hero, and shows them as ordinary people.
Beckham appears in advertising in the US Adidas three more times this year. One of the commercials in the campaign «Impossible is Nothing», re-activates Beckham and Reggie Bush together.
via futbolmeetsfootball.com
«Futbol meets Football» connects two important sport and the two stars of each of them: David Beckham, will soon start training in a club Los Angeles Galaxy, with which it is associated five-year contract, and Reggie Bush, a star football player of the New Orleans Saints, met on the field for joint training. Golf universally: one side is made for European football, and the second - for the US. Beckham teaches unpopular in the United States is "soccer" Bush, who, in turn, American football and even puts on the uniform of the club David. They "changed football" and mix them.
In the selection of personnel for the campaign can be traced almost two major American issue in these two sports: Will Bush be the best player in the history of college football (as long as these trends clearly traced)? And whether Beckham will be those who will call in the US interest in soccer, always located in the backyard football and baseball?
Live chat sportsmen lasted over two hours, which later was chosen a few episodes of a total duration of about 15 minutes - can be seen on the campaign website. And also it has been mounted three-minute version for distribution over a network, and thirty-second clip, which subsequently released on television.
William Gelner, executive creative director, 180 LA: «The meeting of David and Reggie has not been pre-painted, the scenario of their actions was not at all - we wanted to athletes and revealed that there was no feeling calculate scrubbed infomercial. It was more than the experience, something opposed to the usual marketing campaign. We just organized a meeting of two sports legends and just give them the opportunity to communicate and interact ».
Stephen Pierpoint, vice president of brand marketing, Adidas: «We wanted to breathe new life to the old dispute: Football against football».
The campaign continues the theme slogan of the global Adidas «Impossible Is Nothing», because, as they say in the agency, it does not put athletes on the podium as a modern hero, and shows them as ordinary people.
Beckham appears in advertising in the US Adidas three more times this year. One of the commercials in the campaign «Impossible is Nothing», re-activates Beckham and Reggie Bush together.
via futbolmeetsfootball.com
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