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The world of entertainment through the blue laser. Conceptual clip for Fallon Sony Blu-Ray
Bashny.Net
Graphic quality "blue" video, promoting the next generation of optical discs Sony Blu-Ray, will be released in a television broadcast in September, as long as it can be seen on the network.
The campaign developed by agency Fallon London for the brief, the essence of which was to "make the Blu-Ray format, the main high-definition» and implied space for creative solutions.
The video is a very philosophical way to put together what we see and hear every day in music, movies and games, and refracted through the blue rays - «blu-ray» - in a dark room: rain pounding the drums, on top of fall racing cars mid the last century, fighting gladiators. In the video the perfect rhythm, piano music adds to the drama.
Tagline: «Music. Movies. Games. Entertainment. like no other »
Roller lifted Brett Foraker, directed by RSA Films; post-production - MPC. By broadcasting prepared version of 90, 30 and five rolls of 10 seconds.
Spot «Blu-Ray Laser» can be called the first public step in the war between the consortium of manufacturers supporting Blu-Ray, and Toshiba and NEC, is going to produce its high-definition discs, are not supported by technology, reading Blu-Ray.
via adme.ru
The campaign developed by agency Fallon London for the brief, the essence of which was to "make the Blu-Ray format, the main high-definition» and implied space for creative solutions.
The video is a very philosophical way to put together what we see and hear every day in music, movies and games, and refracted through the blue rays - «blu-ray» - in a dark room: rain pounding the drums, on top of fall racing cars mid the last century, fighting gladiators. In the video the perfect rhythm, piano music adds to the drama.
Tagline: «Music. Movies. Games. Entertainment. like no other »
Roller lifted Brett Foraker, directed by RSA Films; post-production - MPC. By broadcasting prepared version of 90, 30 and five rolls of 10 seconds.
Spot «Blu-Ray Laser» can be called the first public step in the war between the consortium of manufacturers supporting Blu-Ray, and Toshiba and NEC, is going to produce its high-definition discs, are not supported by technology, reading Blu-Ray.
via adme.ru
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