FIFA World advertising Bashny.Net

Major advertisers are thoroughly prepared for the main sporting event of the summer - the World Cup 2010 in YuAR.Pomimo official sponsors of the tournament, who identify with the main stadium advertising platform, football theme in its advertising reflected almost all brands of TV channels covering the live broadcast of the match, to cars and charitable organizations.

Football advertising has high emotion and loyalty of consumers as not promoting a specific product or brand, and that does not require advertising - the universal passion for football, pride in his team, passion and enthusiasm for sports.

The most discussed football advertising this year, beating all records for viewing on the web, was the campaign Nike «create the future" about the best players in the world. Prints campaign depict famous athletes, forever inscribed his name in the history of football, in the form of monuments.

Nike Football: Write the Future, Ronaldo



Nike Football: Write the Future, Ribery

Nike Football: Write the Future, Drogba

Nike Football: Write the Future, Robinho

Nike Football: Write the Future, Rooney

Innocean Agency launched an official partner for the World Cup by HYUNDAI campaign of devotion. Black and white prints are devoted to philosophical South Africa and its obsession with football. On the creation of printed advertising works best advertising photographers of our time Nadav Kander and Peter Marlow.

Begining

1950

Loyalty

Perfect

The agency Wieden + Kennedy New York and the sports channel ESPN launched a print campaign the live broadcast of the World Cup 2010. Created by a team of artists from Cape Town Am I Collective, 32 prints devoted to participating teams of the World Cup in South Africa. National symbols of artists from 32 countries gave a kind of football flavor. The unsuccessful World Cup campaign in Russia in the role of the vanquished bear on the poster dedicated to Slovenia.

























Unicef ​​tried to draw the attention of all the fans, for whom the championship - it is a holiday, the problem of children in Africa, to tell the truth about what took place at the cost of this sporting event in South Africa. Print says that since 2009, 15,000 poor people deprived of their homes and forced into temporary transit zones Blikkisdorp (Blikkiesdorp), living area which is 3 square meters per person. Children in these settlements are victims of terrible crimes and dangerous virus of tuberculosis and HIV.

Unicef: Truth of the world cup

Original prints Nike has a double meaning: someone on a black background is seen the number of 2010, and someone football player with the ball. Tagline: "An unusual year».



Celebration scored with the help of his shirt stretched over a person who has become a classic advertising images used completely different brands of deodorant to the airline.

Virgin Atlantic: World Cup sponsorship

Dutch Football Federation, 2010 FIFA World Cup: T-shirt 97,269,400

Lynx / Axe: 2010 World Cup Finals

And a few more prints devoted to major football event.

FIFA World Cup South Africa 2010: Mongoose

EA Sports FIFA World Cup 2010: Make The World Wear Your Colours 91,181,591

Nestlé KitKat: Vuvuzela



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