Rubber women in advertising patches Band-Aid.

McCann Erickson developed a very strange series of prints for heavy-duty adhesive bandages Band-Aid.

At first glance this is a very strange series of prints by the agency McCann Erickson, especially if you do not know what the brand Band-Aid. Actually, Band-Aid Flexivel - a brand of adhesives, the main advantage of which is the strength of the location on the problem for all patches places such as knees, elbows, and other mobile locations. The agency decided to pass this advantage here is just such an original way, the basic idea of ​​which is as follows - "Take what you like, and Band Aid plasters still remain in place».














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