Nescafe coffee gushes from McCann Erickson

8.8 million coffee beans with a total weight more than a ton took creatives from the agency McCann Erickson London to recreate in a commercial world-famous musical Nescafe Bellagio Fountains in Las Vegas.
Coffee beans are hand-selected especially for commercials Nescafe 'More Beans, More Taste'. Coffee Bellagio Fountains dancing to the accompaniment of the comic opera "Don Pasquale" performed by the Prague Symphony Orchestra and the Prague Philharmonic Choir.

The manufacturing process of Creators of video clips of the event and the realization of the idea: "The brief was very brief:" Most of the grain. " And we had the idea "joyous celebration" of this event. During the discussion, there were many options for implementing this idea, but we stopped musical fountains Bellagio. We decided not to use CGI, but to do everything in the real world, it seemed to us more interesting. The video was shot in 2 days, but persistent flavor roasted long time persecuted all members of the crew. »

Brand: Nescafe

Name movie: 'More Beans, More Taste'
Agency: McCann Erickson London
Agency website: www.mccann.co.uk/
Creative Director: Will Farquhar and Ian Ducker
Directed by: Steve Clarke 0 in stock! 24 Comments

• 18 February 2009
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