Ale, please, Bill Gates! The actual calls to Coca Cola, IBM and Microsoft in advertising business newspaper

Leo Burnett Peru made for the newspaper El Comercio a series of low-budget movies with a very original idea, and the unusual way it voploscheniya.V newspaper advertisements were used absolutely real calls to Coca Cola, IBM and Microsoft.

The purpose of the campaign - to tell the potential and existing audience that in El Comercio, one of the largest economic newspaper Peru, a weekly published by the world-famous reviews Harvard Business Review, that allows you to learn the business and get answers firsthand from the most successful entrepreneurs. < br />


Therefore, the roller Leo Burnett shows that the normal way is not possible to reach a conversation with a top manager of a global corporation. And there is a simple way to still do it.

Three spot - this is absolutely the real calls to Coca Cola, IBM and Microsoft. A young man tries to break through the secretaries, call-center employees and managers get to the top. It is clear that the idea is doomed to failure, but he still tries explaining to all those people on the other end that he needed to ask a very important question that only the CEO tea can help him.

Tagline: «Reach The Big Guys» - «After reaching the tough guys».













via adme.ru