Eight facts from the book by Michael Blanding «Coca-Cola. Dirty Truth "

The fact that Coca-Cola was invented by pharmacist John Pemberton, consisted of coca leaves and kola nuts, was patented as a drug from nervous disorders and sold in pharmacies, known today kazhdomu.Bolshinstvo knows that Santa Claus as we know it We know the handiwork of Coca-school marketing department. The company 80 years to put it to firmly link the image of plump old man dressed in red, with the main winter holiday season.





However, few people realize the unreality of cola craving for continuous growth:
With such unpleasant facts from the history of the brand book is replete with «Coca-Cola. Dirty Truth ", which is a journalistic investigation of how the drink was created and developed the company during the period from 1885 to the present day.

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1.
Current Coca-Cola hides and hides the fact that the 20 years of the original composition of the drink contained coca leaves. Until 1906, it was indeed a "coca" cola.

2. «Every US soldier in every part of the world will be able to buy a bottle of Coca-Cola at a price of 10 cents"
And not to carry over the world glass Coca-Cola bottle just took money from the government to build its own factories in Europe and Latin America, which have poured a drink. So Coca-Cola quickly and easily, without any costs to the end of the war had a market share of 69%.

3.
By 1943, Germany has had problems with sugar (if it is mainly supplied from Latin America). To plants are not idle Technology has released a new drink, which required no sugar and extracts of fruit (apple cake) - named the drink Fanta .

4.
5. Make a deal with Coca-Cola, the school was deprived of the right to sell drinks.
6. Coca-Cola appears in films aimed at children:
7.
The whole secret is, where bottlers take water to dilute the concentrate. Most often they do not bother too much and, for example, Coca-Cola plant in Novosibirsk people drink Coca-Cola with running water Novosibirsk water utility. It's simple! There are generally no secrets or special problems, if there is water.

8. water filter, bottle


via factroom.ru