Want more? Wiggle nuts!

March 5 launched a new advertising campaign brand NUTS®, the company Nestle. The new campaign - a new step in the development of the brand. Philosophy NUTS® - to be really cool, it is necessary that in my head that something was.

As commented on the site at the agency Lowe Adventa, the idea of ​​a new campaign - "If you're clever if you eat Nuts - then you deserve more.

The slogan of the campaign: "You want more? Brains! »

Development and implementation of the campaign engaged agency Lowe Adventa with the active support of the brand group company Nestle.

The agency had a task to strengthen brand loyalty among young audiences as well - refresh the brand, give it a new charm and appeal.

"We have tried to build communication so as to make it clear to young people that have a real tough guys have a head on their shoulders. And it is for these people and our campaign and our product, "- said brand manager NUTS® Yulia Fenkovskaya.













NUTS - Want more? Download (3.79MB, MPG)

The advertising campaign will be presented in POS-materials and outdoor advertising.

Click to enlarge.



Project Team:

Nestle

Mark Davis - Director of Confectionery

Olga Loskutov - Marketing Manager

Yulia Fenkovskaya - Brand Manager

Lowe Adventa

The head of the creative team: Paul Mordyukov

Copywriter: Alex Fedorov

Art Director: Daniel Golovkin

Producer: Natalia Tyutyunik

Account director: Marina Schepilova

Account manager Elvira Bannikova

Production: Okey-Dokey

Directed by: Siraj JHAVERI

Operator: Ulugbek Khamraev

Producer Dmitry Lobkov

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