In paper dolls too sweaty armpits Bashny.Net

Argentine Agency VegaOlmosPonce, serving brands such as the Unilever Axe, Rexona (Impulse), launched a campaign of "Paper Dolls» (Paper Dolls) for a new line dezodoronatov Rexona Skin Care.Napomnim that last week was already presented other agency work: Campaign "Between a Rock and a hard place "for Rexona and" Paranoid Eyes "for Axe Focus.


Unilever has launched a new line of deodorants Rexona spray Rexona Skin Care, which protects the delicate skin in the area of ​​the armpits and VegaOlmosPonce developed a global campaign, already broadcast on television in Europe, Australia, New Zealand and Latin America.



Four rollers campaign tenderness and fragility of women compared with the fragility of paper dolls, which is easy to crumple or tear. Found insight seems successful and is close to many: almost every woman as a child playing with paper dolls, and knows that you need to handle them carefully.



Simple in its essence, but interesting videos shot by ekzekyushenu Peter Thwaites from Pioneer Production.









via / creativity / 2008/05/28/22876 /